Cian is the largest real estate search service in Russia, with 20 years of history.
Cian is not just a website, it's a high-tech company that ranks among the top 10 real estate websites globally. Currently, the company employs over 1300 employees remotely, and the service's monthly audience exceeds 19 million people.
What's important to people at Cian
- Creating not just a product, but the best product that changes the customer experience. We are proud to transform the real estate market by addressing people's pain points in searching, selling, mortgaging, and renting housing;
- Solving complex problems and seeking new solutions. That's why our workday sometimes feels like a quest, allowing each of us to grow much faster;
- Influencing the product. We listen to our colleagues and use their expertise and ideas to choose the best solution for product development;
- Feeling comfortable in a team, speaking our minds. To achieve this, we foster a culture of feedback and mutual respect.
Tasks that could be yours
- Developing and implementing a marketing strategy for the vertical: positioning, value proposition, audience segmentation
- Managing the launch and support of campaigns from insight to performance evaluation in conjunction with the media team, agencies, and product
- Analyzing the market/competitors, testing hypotheses, developing and launching projects aimed at growing key performance indicators
- Influencing organic traffic: forming content and technical strategies for search visibility growth in collaboration with the product and SEO teams
- Working with post-click experience: participating in improving the user journey from ad touchpoint to target action on the platform
- Setting KPIs across the entire funnel from awareness to conversion, tracking results by segments and channels
- Acting as the voice of the market within the company: communicating audience needs to product teams, participating in roadmap prioritization
- Regularly reporting on the effectiveness of your work.
We are looking for someone with
- Over 3 years of experience in product marketing, platform marketing, or digital marketing in the real estate, travel, or classifieds segments
- Independent management of marketing strategy from goal setting to performance evaluation for an entire vertical or product direction
- Experience working with two-sided audiences: ability to build different communication strategies for supply and demand
- Experience launching campaigns in collaboration with a media team and/or agencies: task setting, creative control, performance evaluation
- Confident data handling: ability to independently formulate hypotheses, extract relevant metrics, and defend conclusions to stakeholders
- Understanding of organic traffic mechanics: SEO, content marketing, search visibility management
- Experience in cross-functional interaction with product teams: participation in prioritization, formulation of marketing requirements for features
Will be an advantage:
- Experience in the short-term rental or travel market
- Understanding of unit economics and the classifieds funnel (listings, contacts, conversions)
- Experience with media mix modeling or attribution.
We are ready to offer
- Work in the largest online real estate classifieds platform
- Official employment, white and timely salary
- Fully remote work or hybrid format in a modern business center (Moscow or St. Petersburg)
- Voluntary medical insurance from the first working day (including dental, hospitalization, and travel insurance outside our country)
- Work in an environment with clear business goals and objectives, and transparent communication
- Benefits cafeteria
- Additional 5 paid days off for rest and перезагрузки
- A great team ready to share experience and provide support:
