Title: Senior Product Marketing Manager Company: CIAN Location: Moscow Experience: 3 to 6 years

CIAN is Russia's largest real estate search service, with 20 years of history. CIAN is not just a website, it's a high-tech company that ranks among the top 10 real estate sites globally. Currently, the company employs over 1300 employees remotely, and the service's monthly audience exceeds 19 million people.

What's important to people at CIAN

• Creating not just a product, but the best product that changes customer experience. We are proud to transform the real estate market by addressing people's pain points in buying, selling, getting mortgages, and renting housing;
• Solving complex problems and seeking new solutions. This is why our workday sometimes resembles a quest, allowing each of us to grow much faster;
• Influencing the product. We listen to our colleagues and use their expertise and ideas to choose the best solution for product development;
• Feeling comfortable in the team and expressing our thoughts openly. To achieve this, we foster a culture of feedback and mutual respect.

Tasks that could become yours

• Developing and implementing the marketing strategy for a vertical: positioning, value proposition, audience segmentation
• Managing the launch and support of campaigns from insight to results evaluation in conjunction with the media team, agencies, and product development
• Analyzing the market/competitors, testing hypotheses, developing and launching projects aimed at growing key performance indicators
• Influencing organic traffic: in collaboration with the product and SEO team, shaping the content and technical strategy to increase search visibility
• Working with post-click experience: participating in improving the user journey from ad impression to the target action on the platform
• Setting KPIs across the entire funnel from awareness to conversion, tracking results by segment and channel
• Acting as the voice of the market within the company: communicating audience needs to product teams, participating in roadmap prioritization
• Regularly reporting on work efficiency.

We are looking for someone with experience in

• 3+ years of experience in product marketing, platform marketing, or digital marketing in the real estate, travel, or classifieds segment
• Independently managed marketing strategy from goal setting to results evaluation for an entire vertical or product line
• Worked with two-sided audiences: capable of building different communications for supply and demand
• Experience launching campaigns in conjunction with a media team and/or agencies: setting tasks, controlling creative, evaluating effectiveness
• Confidently works with data: able to independently formulate a hypothesis, extract relevant metrics, and defend conclusions to stakeholders
• Understands organic traffic mechanics: SEO, content marketing, search visibility management
• Experience in cross-functional interaction with product teams: participated in prioritization, formulation of marketing requirements for features

Will be an advantage:

• Experience in the short-term rental or travel market
• Understanding of unit economics and classifieds funnel (listings, contacts, conversions)
• Experience with media mix modeling or attribution.

We are ready to offer

• Work in the largest online real estate classifieds platform
• Official employment, fair and timely salary
• Fully remote work or hybrid work format in a modern business center (Moscow or St. Petersburg)
• Voluntary medical insurance from the first working day (including dental, hospitalization, and international travel insurance)
• Work in an environment where business goals and objectives are clear, and communication is transparent
• Benefit cafeteria
• Additional 5 days off for rest and recharge
• A great team ready to share experience and provide support :) Skills: Product Marketing, Digital Marketing