Responsibilities:

• Achieving planned revenue targets in all regions of the chain (Rostov, Taganrog, Sochi, Voronezh)
• Planning, allocation, and control of the effectiveness of general and regional marketing budgets, ensuring target ROMI
• Ensuring the implementation of a unified marketing strategy and achievement of set KPIs in all regions (including LFL, conversion)
• Approval of plans, control, and ensuring marketing effectiveness for new pizzeria openings in all regions
• Organizing the work of the marketing department (hiring, onboarding, motivation, coordination of a distributed team)

Requirements:

• 5+ years of marketing experience, including 1+ year in a management position (FMCG, HoReCa, retail — advantage)
• Excellent knowledge of digital and offline tools (contextual advertising, targeted advertising, SMM, local promotions, events)
• Ability to analyze business metrics: revenue, LFL, ROMI, conversion. Building comprehensive reports and making strategic decisions based on data
• Experience in managing distributed teams and regional budgets