Kolomenskoye is the largest* bakery company, the № 1 producer* of bread in Russia.
The company includes production facilities in Moscow, the Moscow Region, Saint Petersburg, and the Tver Region.
We are actively growing and expanding our production of bakery and confectionery products, frozen foods, and ready-to-eat meals. We are implementing modern technologies and expanding our product range while maintaining consistently high standards of quality and taste for our products.
Responsibilities:
- Develop and implement a long-term brand development strategy in the "Frozen Foods" category;
- Analyze the market, competitors, and consumer trends, identify growth points and risks;
- Formulate positioning, key messages, and a holistic brand image;
- Plan and implement marketing campaigns, evaluate their effectiveness;
- Manage cross-functional projects: new product launches, assortment development, marketing initiatives;
- Influence financial performance (revenue, margin, profitability) through marketing investment management;
- Optimize the marketing budget and increase its effectiveness;
- Build interaction with partners and agencies, participate in negotiations;
- Explore new opportunities for brand development and implement innovative solutions;
- Manage a team: develop, build a culture of feedback and accountability for results.
Requirements:
- At least 5 years of experience in FMCG brand management and in a similar position;
- Experience in launching and developing new directions/brands "from scratch" to measurable results;
- Skills in developing brand strategy, positioning, and assortment management;
- Understanding of the category (consumer, shelf life, logistics) and experience with analytics (Nielsen, GfK, retail data);
- Ability to work with financial indicators (revenue, margin, market share) and evaluate marketing effectiveness;
- Experience in conducting research and hypothesis testing;
- Team management skills;
- Entrepreneurial and visionary thinking, result-orientation.
Conditions:
- Work in a large, stable, and recognizable Russian holding company;
- Professional team and developed training culture;
- Extended voluntary medical insurance program and accident insurance;
- Corporate mobile communication;
- Food compensation and access to corporate discounts;
- Additional vacation days;
- Opportunities for professional and career growth;
- Modern tools for implementing professional tasks and achieving goals;
- Social support and comfortable working conditions;
- Access to a corporate privileges and discounts platform.
