Company: BKK Kolomenskiy
Location: Moscow
Salary: from 900,000 RUR
Experience: over 6 years
"Kolomenskiy" is the largest* bakery company, the № 1 producer** of bread in Russia.
The company includes production facilities in Moscow, the Moscow region, St. Petersburg, and the Tver region.
We are actively growing and expanding our bakery and confectionery production, as well as frozen and ready-to-eat food segments. We are implementing modern technologies and expanding our product range, while maintaining consistently high standards of quality and taste for our products.
Responsibilities:
- Develop and implement a long-term brand development strategy in the "Ready-to-Eat Food" category;
- Analyze the market, competitors, and consumer trends, identify growth points and risks;
- Formulate positioning, key messages, and a holistic brand image;
- Plan and implement marketing campaigns, evaluate their effectiveness;
- Manage cross-functional projects: new product launches, assortment development, marketing initiatives;
- Influence financial performance (revenue, margin, profitability) through marketing investment management;
- Optimize the marketing budget and increase its efficiency;
- Build interaction with partners and agencies, participate in negotiations;
- Seek new opportunities for brand development and implement innovative solutions;
- Manage a team: develop, build a culture of feedback and accountability for results.
Requirements:
- At least 5 years of experience in FMCG brand management and in a similar position;
- Experience launching and developing new segments/brands "from scratch" to measurable results;
- Skills in developing brand strategy, positioning, and assortment management;
- Understanding of the category (consumer, shelf life, logistics) and experience with analytics (Nielsen, GfK, retail data);
- Ability to work with financial indicators (revenue, margin, market share) and evaluate marketing effectiveness;
- Experience conducting research and hypothesis testing;
- Team management skills;
- Entrepreneurial and visionary thinking, result orientation.
Conditions:
- Work in a large, stable, and recognizable Russian holding company;
- Professional team and developed learning culture;
- Extended VHI program and accident insurance;
- Corporate mobile communication;
- Meal compensation and access to corporate discounts;
- Additional vacation days;
- Opportunities for professional and career growth;
- Modern tools for implementing professional tasks and achieving goals;
- Social support and comfortable working conditions;
- Access to a corporate privileges and discounts platform.
