Objective: To lead the marketing department, develop a strategic vision for MEGA Teply Stan. To ensure the achievement of the shopping center's key business indicators: increase visitor traffic, ensure conversion into turnover, and enhance audience loyalty.
Responsibilities:
1. Strategic Planning and Analytics:
- Conduct regular analysis of data on foot traffic, tenant turnover, and the effectiveness of marketing campaigns.
- Monitor the commercial real estate market, analyze the competitive environment, and trends in retail and leisure (track local competitor activities, record and analyze data).
- Develop and control the execution of the annual marketing budget and event plan.
2. Event Organization:
- Full cycle of organizing traffic-generating and image-building events (from idea to post-release): festivals, holidays, contests, master classes.
- Search for and attract external partners (sponsors, promoters, communities) and tenants to participate in joint projects.
- Conclude contracts with contractors, coordinate their work, ensure events align with business goals and brand standards.
3. SMM and Digital Promotion:
- Formulate and implement a strategy for promoting the shopping center on social media. Ensure quality content, subscriber growth, and engagement rate (ER).
- Interact with tenants to generate unique content (photos, videos, news), integrate their activities into the shopping center's commercial calendar.
4. Loyalty Program and Offers Management:
- Support loyalty program mechanics: monitor offer relevance, process new requests.
- Collect and launch partner promotional offers within the loyalty program, set up coupons, and track their usage.
- Achieve KPIs for attracting new loyalty program members.
5. Partner Interaction:
- Communicate with tenants regarding marketing support: provide consultations, encourage participation in activities, collect information for the loyalty program.
- Work within the Moscow marketing team.
Requirements:
- Marketing team management experience of at least 3 years. Advantageous: experience in promoting modern commercial real estate properties where foot traffic/purchases are a key indicator.
- Creative thinking and broad vision;
- Practical skills in 360 marketing management, analysis and performance evaluation, goal setting;
- Understanding of the commercial real estate market specifics;
- Skills in market analysis, marketing research, and data-driven strategy development;
- Knowledge of marketing trends and consumer behavior;
- Media relations skills, presentation skills;
- Team building and development skills, ability to lead people in a rapidly changing environment.
Conditions:
- Full compliance with the Labor Code of the Russian Federation, official employment.
- 5/2 work schedule, flexible start to the workday (full-time office).
- Voluntary medical insurance (DMS).
- Life insurance for accidents and illnesses.
- Partial meal compensation.
- Dobroservis employee support program.
- BestBenefits discount and special offer platform.
- Financial assistance in life situations.
- Salary is discussed upon successful completion of all interview stages.
