Your tasks will include:

• Promoting the bank's products through SEO and ASO channels;
• Participating in the development of the bank's website and organic traffic strategy;
• Forming a work plan to increase traffic (Web + App) for various products;
• Setting technical specifications for development, analytics, design, and copywriting;
• Generating reports on SEO and ASO promotion;
• Experimenting with traffic generation approaches: working with blogs, external platforms, and social media.

We expect you to have:

• SEO experience of 3+ years;
• Knowledge of Yandex and Google algorithms;
• Confirmed cases of organic traffic and conversion growth;
• Experience working with and interacting with related teams.

Will be a plus:

• Cases of working with non-standard channels (blogs, social media);
• ASO expertise;
• Successful fintech projects.