We are building Ozon Bank as a modern IT product and growing rapidly. Millions of people and their businesses use our products and services. We implement all the most complex and important systems ourselves. We are proud of the atmosphere in our team: open dialogue, colleague support, the opportunity to influence results, and recognition of achievements.
We are looking for a marketer for the B2C special projects team who will implement projects that help achieve incremental metric growth. Our products are all B2C bank products, for example, debit cards, insurance, and others.
Your responsibilities will include:
- Implementing bank product promotion plans based on business objectives. Areas of work: special and co-promo projects, incentive promotions, contests, branding of various media.
- Analyzing the effectiveness of promotion, the impact of advertising campaigns, and all activities.
- Developing communication materials: presentations, videos, POS materials, special project pages and landing pages, merchandise, promotion rules, etc.
- Forming technical specifications for related departments (media planning, design, digital, copywriting, analytics, product and business teams, etc.) and tracking their execution.
- Participating in marketing research to solve communication tasks.
We expect:
- At least 2 years of experience in marketing.
- Experience in creating and launching large-scale marketing projects from scratch in collaboration with cross-functional teams.
- Experience in developing advertising creatives, including landing pages for promotions and federal marketing projects.
- Experience in conducting marketing research.
- Independence and proactivity in problem-solving.
- Ability to analyze information, including digital and brand metrics, and formulate conclusions.
- Proficient PC user (MS Office, 1C).
Will be a plus:
- Higher education in marketing or economics.
- Experience working in banks or e-commerce.
- Proficient skills in Figma.
