your responsibilities will include:

• Promoting bank products in SEO and ASO channels;
• Participating in the development of the bank's website and organic traffic strategy;
• Developing a work plan to increase traffic (Web + App) for various products;
• Setting technical specifications for development, analytics, design, and copywriting;
• Generating reports on SEO and ASO promotion;
• Experimenting with traffic generation approaches: working with blogs, external platforms, social media.

we expect:

• At least 3 years of experience in SEO;
• Knowledge of Yandex and Google algorithms;
• Proven cases of organic traffic and conversion growth;
• Experience working with and interacting with related teams.

it will be a plus:

• Cases of working with non-standard channels (blogs, social media);
• Expertise in ASO;
• Successful projects in fintech.