We are looking for a Marketer
We are a specialized outsourcing studio that creates graphics for games: from concept art and 2D/3D content to animation and VFX. We work with growing indie teams, handling their art production from start to finish or strengthening internal teams with specialized artists. Currently, we are actively expanding our client portfolio and are looking for a Product Marketer who will package our portfolio into a powerful lead generation stream and build a systematic marketing strategy for art outsourcing services.
WHAT YOU WILL BE DOING:
- Developing and implementing a promotion strategy for the studio's services (outsourced art production, team augmentation with artists, full cycle of graphics for games) with a focus on lead generation in the B2B segment.
- Packaging portfolios, case studies, art styles, and pipelines into in-demand market formats that sell the team's expertise.
- Working closely with cross-functional teams: Content & PR, Digital – to achieve common goals of attracting new client studios.
- Maximizing the use of digital channels (content marketing, email nurturing, webinars on art production, seeding in relevant game dev communities) for generating targeted leads.
- Verifying marketing hypotheses for attracting clients from the game dev industry, testing new tools and formats for promoting art outsourcing services.
- Analyzing the effectiveness of marketing activities using clear metrics (CPL, CAC, conversion to qualified meeting, etc.).
- Influencing the marketing strategy, forming and defending an activity plan synchronized with the studio's business goals.
WHAT WE EXPECT:
- At least 1 year of experience in B2B marketing, preferably in IT/GameDev outsourcing, art production studios, or related service companies in game development.
- Understanding the specifics of selling art outsourcing services and the long deal cycle with game studios.
- Strong knowledge of ABM approaches, ability to build 360 marketing for target accounts.
- Strong digital literacy and ability to work with analytics.
WILL BE A PLUS:
- Experience in promoting services related to game graphics (art outsourcing, co-development, art direction).
- Skill in packaging a "product" consisting of a portfolio, artist expertise, and case studies with compelling visuals.
- Understanding the pain points of art directors and producers at game studios.
WHAT WE OFFER:
- Work in a studio with strong art production and a steady flow of interesting projects.
- The opportunity to influence how the game industry learns about our teams and expertise.
- A friendly team of professionals who value visual taste and marketing acumen.
- Flexible start and remote work options.
If you know how to turn great visuals and artist expertise into a stable stream of clients, and want to build marketing in game dev outsourcing – let's connect.
