Reddit Manager / Ads & Community Specialist

Project: Sweepstakes (US market)

1. Community Development and Audience Retention

• Development and implementation of Reddit audience retention strategies aimed at increasing participant activity and re-engaging inactive users
• Creation and implementation of engagement mechanics: discussions, AMA sessions, bonus offers, Code Drops, and other agreed-upon activities
• Analysis of participant behavior, evaluation of the effectiveness of Retention mechanics, and identification of reasons for audience activity decline

2. Launch and Optimization of Reddit Ads Campaigns

• Independent setup, launch, management, and optimization of paid advertising campaigns on Reddit Ads
• Target audience selection and ad format selection, hypothesis and creative testing
• Management of advertising budgets, campaign results analysis, and ad performance improvement
• Compliance with Reddit's advertising policies and restrictions applicable to Sweepstakes / Gambling

3. Organic Promotion and New User Acquisition

• Development and implementation of an organic growth strategy for the project's subreddits
• Identification of target audiences, relevant thematic communities, and methods for attracting new participants without using paid advertising
• Interaction with moderators of third-party subreddits to agree on acceptable promotion formats and cooperation
• Testing various organic promotion methods and analyzing their effectiveness

4. Creation and Development of Subreddits and Content

• Creation, design, and development of official subreddits for the project's brands
• Preparation of community rules, FAQs, informational sections, and necessary age restrictions (18+/21+ depending on applicable requirements)
• Development of a content plan, writing and publishing materials in English: posts, reviews, and informational publications
• Organization of approved promotional activities and monitoring of Reddit rules compliance during content preparation and placement
• Quality control of publications and their compliance with platform requirements

5. Community Management and Reputation Management

• Daily interaction with subreddit participants, handling questions, feedback, and complaints
• Managing negative feedback, brand reputation management, and maintaining a constructive atmosphere within communities
• Interaction with Support and other departments to resolve user issues

• Experience in Casino / iGaming for at least 1 year. Practical experience in directly managing or promoting a casino project is required, not just familiarity with the industry
• English language — B2–C1 and above. Confident written communication with an English-speaking audience, independent preparation of publications and responses
• Knowledge of Reddit rules, moderation principles, advertising restrictions, and anti-spam mechanisms
• Independence, initiative, analytical thinking, and results orientation

Schedule: 5/2, Monday to Friday, from 09:00 to 18:00 Prague time. In the future, it is possible to switch to an evening schedule for working with the US audience upon agreement. Employment: B2B contract. Income tax is paid separately by the company.