#vacancy #buyer #tiktok

Media Buyer Tiktok

The company specializes in the promotion and development of its own digital products in international markets. The company works with internal projects in the field of mobile applications and digital marketing, using modern advertising tools and platforms (In-App, Google Ads, TikTok Ads, DSP, and others).

Responsibilities: • Launching and optimizing advertising campaigns in TikTok Ads (retargeting); • Working with audience segments (Non-FTD, Non-Active, Active Base, etc.); • Scaling profitable stacks and disabling inefficient ones; • Analyzing metrics and making data-driven decisions; • Preparing briefs for creatives and testing hypotheses; • Monitoring audience burnout and updating creatives; • Interacting with cross-functional teams (design, analytics, account management); • Managing assigned GEOs.

Requirements: • Experience with TikTok Ads (retargeting) for at least 1 year; • Understanding of pixel audiences and funnel structure (registration → deposit → LTV); • Experience working with grey verticals (gambling / betting / related niches); • Ability to analyze key metrics (CPA, ROI, CR, CTR) and make data-driven decisions; • Experience in preparing briefs for creatives and evaluating their effectiveness; • Independence and high responsibility for results; • Experience working with multiple GEOs.

Apply via private message!