Product manager (B2C Subscription Utilities)

Role

You own the product from launch. The core metric is paying users with positive unit economics.

This is a role at the intersection of product and marketing: you grow the product by changing it — funnel, landing pages, paywall, features.

You'll be vibecoding a lot and actively involved in product development. Your pet projects and obsession with AI coding and AI agents matter much more than years of formal experience. If you spend your evenings building your own stuff, trying to monetize it, testing ideas — that's exactly what we're looking for.

What you'll be doing

• Product-led growth. Identify and ship product changes that drive growth: landing pages, funnels, paywall, features.
• Performance and SEO as tools. Understand the channels (Google, Meta, TikTok, SEO), formulate hypotheses and requirements, evaluate results — without buying media yourself.
• Vibecoding. Quickly build and iterate on the product (landing pages, prototypes, simple features) using no-code and AI tools. This is an ongoing process, not one-off tests.
• Subscription model. Pricing, trial, paywall, retention.
• Analytics. CAC, LTV, retention — understand where the economics break.
• AI and automation. Use AI to move faster: creatives, prototypes, analytics, AI agents for routine tasks.

Who we're looking for

• Middle-level experience.
• Hands-on experience with B2C subscription utilities.
• Strong plus: ex-founder / solopreneur background.
• Pet projects are a must. Show us what you've built yourself: an AI agent, a utility, a website, a micro-SaaS, something you've put up for sale.