Overview
SOFTSWISS is looking for a Creative Communication Visual Designer to create and develop key visual concepts across marketing, corporate, and digital channels in collaboration with the Art Director.
Purpose of the role
The role includes working on advertising campaigns, presentations, social media, print, and internal communications, ensuring strong brand consistency, clear messaging, and high visual quality across all touchpoints.
Key responsibilities
- Create key visual concepts and visual assets for marketing, corporate, and digital channels in collaboration with the Art Director.
- Generate and develop visual concepts for advertising campaigns, presentations, social media, print materials, and internal communications.
- Visualize concepts in accordance with brand guidelines, tone of voice, and brand-specific characteristics.
- Ensure strong brand consistency and high visual quality across all deliverables.
- Ensure clarity of messaging and strong visual hierarchy across touchpoints.
- Maintain a consistent visual approach across multiple communication channels.
Required Experience
- Proven experience as a Visual Concept Designer, Key Visual Designer, Graphic Designer, Communication Designer or in a similar role.
- Strong portfolio featuring key visuals, campaigns, and conceptual work.
- Ability to develop visual concepts from brief to final execution.
- Concept generation and development from scratch is a core professional skill. Being able to generate ideas is a must-have.
- Ability to visualize both self-generated and provided ideas in alignment with brand identity and visual language.
- Experience working with AI tools for idea generation, visual creation, and creative workflow optimization (e.g., Midjourney, Nano Banana, DALL·E, ChatGPT, etc.).
- Ability to adapt visuals across different channels and formats.
