PR & Marketing Lead (Fintech / Crypto / Investment)

2642 ** PR & Marketing Lead (Fintech / Crypto / Investment) Required**

We are looking for a practicing PR and marketing specialist with a focus on financial, investment, and crypto-related topics to launch the fund's communications from scratch.

▪️The role includes a 3-month probation period with a clear focus on the fund, after which tasks may be expanded to other areas of the holding company.

▪️Role objective: Within 3 months, build and launch the fund's PR and marketing from scratch: from positioning and media map to regular publications, partner channels, and measurable acquisition of relevant leads.

▪️Main tasks: ▫️Positioning & Content: Development of key messages, preparation of editorial plan, articles, comments, interviews, and fund's press kit. ▫️Media Relations: Selection of financial, business, and crypto platforms, negotiation with editorial teams, PR agencies, and newswires. ▫️Evaluation & Placements: Organization of direct, paid/sponsored, and syndicated publications, checking labeling, actual reach, and terms. ▫️Partnerships & Lead Generation: Engaging thematic publishers, relevant communities, KOLs, and affiliate channels to attract leads. ▫️Analytics & Analysis: Setting up tracking of mentions, lead sources, end-to-end budget, and cost per result. ▫️Management & Processes: Coordination of contractors, website preparation, approval of sensitive wording with the legal department.

▪️Expected results after 3 months: ▫️Month 1: Agreed positioning, media map, ready press kit and basic texts, budget/GTM plan formed, first publications released. ▫️Month 2: Regular content pipeline launched, first advertising and partnership hypotheses tested, analytics and expense tracking set up. ▫️Month 3: A reproducible process from news event to effect/lead evaluation is operational, ROI report and plan for the next quarter prepared.

▪️What we value in your experience: ▫️Direct working contacts with PR agencies, newswires, financial and industry media (Fintech, Crypto, VC/Invest). ▫️Clear understanding of economics and the difference between editorial mentions, paid/sponsored publications, press releases, and syndication. ▫️Experience in building partner/affiliate channels for traffic acquisition. ▫️Ability to write and package materials independently, as well as effectively manage contractors. ▫️English language (level sufficient for negotiations and preparing pitches/materials).

▪️How to apply: Send your resume and a short cover letter, answering 3 questions: ▫️PR & Media: Which thematic media (Financial/Fintech/Crypto) and newswires have you worked with directly? Do you have connections to platforms like CoinDesk, Cointelegraph, Yahoo Finance, Bloomberg syndication, MarketWatch, etc., and in what format (direct, paid, syndication)? ▫️Experience & Cost: Provide 1–2 examples of paid/sponsored publications: platform — format — your role — cost range — result. ▫️Partners & Leads: Which active contacts (publishers, communities, KOLs, affiliates) can you engage to attract qualified leads to the fund without building a network from scratch long-term?

Contacts: recruiter contact