Lead Brand Designer

We power people’s progress. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale.

Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.

About The Role We’re looking for a Lead Brand Designer to shape how Preply’s brand comes to life within our product.

As part of the Brand Creative team, you’ll partner with Product Designers, Product Managers across multiple squads. You’ll stay close to their roadmaps and planning, helping frame creative opportunities from the inception of a project and leading visual solutions through to delivery.

This is a hands-on role with a high degree of ownership. You’ll bring independent judgment, strong visual craft and the ability to turn ambiguous challenges into clear creative direction. As a key connection between Brand and Product, you’ll also help evolve our visual language based on the needs of both teams.

What You’ll Do

• Shape projects from the start. Participate in squad planning, discovery and design sessions, identifying where brand and visual storytelling can improve the experience and influencing briefs before solutions are defined.
• Lead creative explorations and executions. Independently lead the visual work on complex product initiatives, exploring concepts, recommending a direction and delivering polished outcomes.
• Choose the right visual approach. Develop solutions across photography, illustration, 3D imagery, iconography, typography and motion, drawing on creative specialists where needed.
• Represent Brand in product decisions. Build trusted relationships across squads, explain your recommendations and resolve competing needs through thoughtful design judgment.
• Strengthen the shared visual system. Turn recurring challenges into reusable assets, principles and practical examples. Bring product learnings back into Brand to help refine our guidelines.
• Anticipate and prioritise work. Maintain visibility across squad roadmaps, surface dependencies and align priorities with Brand and Product leads to focus effort where it matters most.
• Raise the quality of the work. Give constructive feedback, support other designers and collaborate with Engineers through implementation to ensure the final experience meets the intended standard.
• Scale creative solutions through AI. Develop reusable prompts, workflows and examples that enable Product Designers to generate and adapt imagery within our visual guidelines. Establish clear quality standards and help teams apply these approaches confidently in their day-to-day work.

What You’ll Bring

• A strong portfolio demonstrating senior-level visual craft, conceptual thinking and brand design applied to digital products.
• Experience independently leading projects from an ambiguous brief through to implementation, with clear reasoning behind your decisions.
• Excellent foundations in typography, composition, colour and visual storytelling, supported by an understanding of usability and accessibility.
• The ability to influence cross-functional partners, navigate feedback and build alignment around a creative direction.
• Strong Figma skills and experience creating reusable design assets and guidance.
• Sound judgment in balancing quality, scope and timelines across multiple initiatives.

Experience with illustration, motion or generating imagery is a plus.

What Success Looks Like

• 8+ years of experience in visual, brand or digital design, with a portfolio demonstrating strong conceptual thinking and visual craft.
• At least 2 years working directly with digital product teams, collaborating with Product Designers, PMs and Engineers from discovery through implementation.
• Experience in a consumer-facing technology company, digital platform or subscription business, ideally supporting multiple squads. Agency experience is equally relevant when it includes sustained collaboration with product teams and shipped digital experiences.
• Examples of brand design applied within live products, such as onboarding, feature introductions, subscription journeys or progress and achievement experiences, with clear ownership of the visual direction.
• Experience building reusable visual systems and AI workflows, including confident image generation, refinement of outputs, and prompts or guidance that enable other designers to produce consistent work.

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.