About the role: What's in the Box

As the Senior Product Manager II for Menu Planning within the Operations Mega Alliance, you will own the product layer that decides what lands on HelloFresh menus every week, across markets, brands, and millions of customers. You will drive the systems and workflows that let our culinary, commercial, and operations teams plan, version, and scale an ever-expanding menu, working back from their needs to build the automation and data foundations that make a larger and more personalized assortment possible.

This is a domain in the middle of a significant platform transformation: you will help move menu planning into a smarter baseline, all while keeping weekly menu delivery running without disruption. You will partner closely with engineering, culinary, procurement, and stakeholders across our largest markets to define a data-driven roadmap, untangle real complexity around regionality and menu customization, and set the long-term vision for how HelloFresh builds its menu at scale.

What you'll do: The Recipe

• Own the vision and multi-quarter roadmap for menu planning, turning the needs of culinary, commercial, and operations partners into prioritized initiatives tied to clear business impact.
• Build scalable systems and data foundations for menu versioning, regionality, and customization that make a larger, more personalized assortment possible.
• Leverage AI and machine learning to automate menu and editorial workflows and sharpen assortment decisions, partnering with data science to take models from concept to production.
• Collaborate with engineers, data scientists, and senior stakeholders across our largest markets to gather requirements, align in direction, and secure buy-in for strategic bets.
• Apply a data-driven approach, using both qualitative and quantitative signals to validate hypotheses, prioritize, and measure outcomes.