Market Intelligence & Insights Analyst

Who We Are

We’re a passionate team determined to challenge the status quo and make financial inclusion count for the millions of under-banked individuals and small business owners in Nigeria. We provide loans, savings, and fixed deposit solutions to our customers. Our vision is to be the most convenient lending company, delivering outstanding service experience.

The Role

Are you inherently curious about our customers? Do you constantly ask “why” behind the data?

The Market Intelligence & Insights team is expanding, and we are looking for a highly analytical and customer-obsessed team member to join us as a Market Intelligence & Insights Analyst.

In this role, you will work directly with the MI&I Manager to uncover the trends, behaviors, and competitive forces shaping the Nigerian fintech landscape. No prior formal market research experience is required. We will teach you the methodologies, tools, and science of research. What you need to bring is a deep understanding of the business, a passion for solving problems, and an eagerness to learn both quantitative (numbers-driven) and qualitative (people-driven) research.

What You Will Do

• Assist in the design, scripting, and deployment of customer surveys to measure satisfaction, product usage, and market trends
• Help organize and eventually conduct customer interviews, focus groups, and usability tests to understand the “why” behind customer behaviors
• Learn to analyze raw data, including survey results and internal metrics, to identify patterns and translate them into actionable insights
• Monitor the Nigerian lending and fintech landscape to track competitor products, campaigns, and market positioning
• Co-create visually engaging and easy-to-understand reports and presentations for cross-functional teams including Product, Marketing, and Management
• Support end-to-end research projects that influence business decisions and strategy

Requirements

What You Bring

Experience & Background

• Experience in Customer Experience, Data Analytics, Product, Operations, or related areas is an advantage
• Strong understanding of the company’s products, customer base, and operations
• No prior formal market research experience is required

Skills & Competencies

• Insatiable curiosity and a strong desire to understand customer behaviour and market trends
• Analytical empathy with the ability to connect data to real customer experiences
• Strong written and verbal communication skills with the ability to simplify complex ideas
• Strong business acumen and problem-solving ability
• High attention to detail and strong organizational skills
• Comfortable with basic data manipulation tools such as Excel or Google Sheets
• Eagerness to learn quantitative and qualitative research methodologies

This Role Is Ideal for You If:

• You enjoy asking questions and uncovering insights behind customer behaviour
• You are analytical but also customer-focused
• You enjoy learning and developing new strategic skills
• You are excited about influencing business decisions through research and insights

You May Not Enjoy This Role If:

• You prefer routine work without exploration or analysis
• You struggle with interpreting data or identifying patterns
• You are uncomfortable communicating insights or presenting findings
• You are not interested in understanding customer behaviour or market dynamics

Benefits

What’s In It For You:

• Opportunity to transition into a strategic, insight-driven role within the business
• Hands-on mentorship and exposure to market research methodologies
• Opportunity to build highly valuable skills in consumer psychology, data analysis, and market strategy
• Exposure to cross-functional teams and business decision-making processes
• The chance to directly influence future products, campaigns, and customer experience initiatives
• Competitive compensation and growth opportunities within a fast-paced fintech environment