B2B Marketing Design Lead

Rakuten Viber is one of the most popular and downloaded apps in the world. Working with us provides a unique opportunity to influence hundreds of millions of our users and to be part of the journey that makes us a super-app. Our mission is to make people’s lives easier by enabling meaningful connections, from precious moments with family and friends, through managing business relationships to pursuing their passions.

We are looking for an experienced B2B Marketing Design Lead to drive the creative development and visual communication of Viber’s business solutions across all marketing channels.

Please note that this is a hands-on and strategic individual contributor role with no direct people management responsibilities.

Working within the global Viber brand framework, you will shape how Viber for Business products and solutions are presented to customers, partners, and prospects worldwide. You will translate business objectives and complex product offerings into compelling visual stories, campaigns, and customer experiences that drive engagement and growth.

This role combines hands-on design, creative leadership, and AI-driven innovation. The ideal candidate is both a strong individual contributor and an experienced creative leader, capable of guiding high-quality creative work across internal teams, freelancers, agencies, and external partners while ensuring excellence, consistency, and impact across all customer-facing touchpoints.

You will work closely with global Product, Marketing, and Creative teams to develop compelling creative solutions for Viber for Business, reporting directly to Viber’s Creative Director.

As Viber for Business continues to grow, this role offers a unique opportunity to help shape its future scope and impact. We are looking for someone who is excited to bring ideas, initiative, and expertise that will help define how the role evolves over time.

Success in the role:

• Deliver exceptional creative work that drives awareness, engagement, and growth.
• Lead complex creative initiatives across multiple stakeholders and teams.
• Maintain consistent creative excellence across all assets and channels.
• Leverage AI to increase creative impact, efficiency, and innovation.
• Serve as a trusted creative partner in shaping how Viber for Business is presented to the market.

Responsibilities

Creative Leadership:

• Lead creative direction for Viber for Business marketing initiatives.
• Develop compelling visual concepts and narratives that communicate product value and customer outcomes.
• Ensure creative excellence and consistency across all business-facing communications.
• Apply and evolve the Viber brand system within B2B marketing initiatives.

Creative Ownership & Execution:

• Design and produce high-impact assets across digital marketing, web, social media, video, presentations, events, webinars, customer stories, landing pages, email marketing, and sales enablement materials.
• Translate complex business and product concepts into clear, engaging visual communications.
• Partner with stakeholders to support go-to-market initiatives and business objectives.
• Contribute hands-on creative work and lead by example through strong execution.

Agency & Partner Management:

• Manage creative work produced by agencies, freelancers, and production partners.
• Provide creative direction, feedback, and quality control.
• Review and approve deliverables to ensure alignment with brand standards, messaging, and business goals.

AI & Creative Innovation:

• Drive adoption of AI-powered creative tools and workflows.
• Leverage AI for ideation, content creation, image generation, video production, motion design, and automation.
• Identify opportunities to improve creative quality, efficiency, scalability, and innovation.
• Establish best practices for AI-assisted creative work.

Stakeholder Collaboration:

• Partner with Product Marketing, Business Marketing, Communications, Product, Sales, and Customer Success teams.
• Translate business goals and customer needs into effective creative solutions.
• Present concepts and recommendations while building strong cross-functional relationships.

Please note that this is a hands-on and strategic individual contributor role with no direct people management responsibilities.

Requirements

• 5+ years of experience in Art Direction, Visual Design, Brand Design, Marketing Design, or related creative roles.
• Experience working in B2B technology, SaaS, software, telecommunications, or digital product companies.
• Strong portfolio demonstrating integrated marketing campaigns, visual storytelling, creative leadership, and business impact.
• Proven experience managing agencies, freelancers, and external creative partners.
• Strong organizational skills with the ability to manage multiple creative initiatives simultaneously.
• Experience leading complex creative projects from concept through execution.
• Exceptional visual design, storytelling, presentation, and communication abilities.
• Deep understanding of B2B marketing, digital marketing, content creation, and customer-focused communication.
• Demonstrated expertise in AI-powered creative workflows and emerging creative technologies.
• Availability to work in a hybrid model – at least 3 days a week from the office.

Please add a link to your portfolio in the CV submission

Advantages

• Experience creating campaigns for enterprise and B2B audiences.
• Experience working in global organizations and cross-functional environments.
• Motion design, video production, and creative technology experience.