In this role you will

• Help with the full-funnel growth strategy for assigned titles, setting quarterly plans aligned with the game roadmap and LiveOps calendar, with growth rate (DAU/MAU/revenue) as your north star.
• Collaborate with cross-functional teams, including game leads, product managers, and creative teams, to define growth objectives, KPI targets, and delivery timelines.
• Implement the end-to-end strategy across all acquisition channels: paid UA across key networks, organic search and browse, brand partnerships, influencer marketing, and LiveOps promotion.
• Drive creative testing: briefing hypotheses, iterating on results, identifying fatigue patterns early, and building scalable creative production pipelines with the creative team.
• Manage the ASO strategy for assigned titles beyond metadata updates, including store A/B testing, CPP management, platform relationships, and featuring opportunities.
• Design attribution strategy in a privacy-first environment, including MMP configuration, SKAdNetwork setup, and iOS ATT constraints.
• Build and interpret cohort analyses and LTV models to diagnose growth bottlenecks and guide prioritisation across acquisition and retention levers.
• Partner with the production product owner to align UA spend and creative angles with the LiveOps calendar, and collaborate on retention-driving product events and re-engagement campaigns.
• Support the R&D pipeline through prototype testing, contributing targeting strategy, channel-fit assessment, and early retention signal analysis.
• Build team playbooks, identify new channels to test at scale, and mentor junior team members on how UA decisions connect to full-funnel outcomes.

What we’re looking for

• A full-funnel mindset: you understand that acquisition metrics are inputs to growth rate, not the goal itself, and you make decisions accordingly.
• Strong analytical ability with the confidence to build your own models, and turn complex data into clear recommendations.
• Deep comfort with mobile measurement in a privacy-constrained environment, including predictive LTV, incrementality thinking, and the limits of last-click attribution.
• A structured approach to experimentation: clear hypotheses, honest read-outs, and a bias toward learning over confirmation.
• The ability to influence product, data, and creative teams without formal authority, operating as a genuine partner rather than a requester.
• Strong communication skills, written and spoken, with the ability to translate performance data into strategic narratives for senior stakeholders.

Your experience

• 5+ years of hands-on experience in growth marketing or user acquisition for mobile games or apps, ideally IAP or subscription-based titles.
• Proven track record managing titles across multiple lifecycle stages, from prototype and soft launch through to global scale.
• Demonstrated success in optimising campaigns toward ROAS and LTV targets across multiple major networks simultaneously.
• Experience working with MMPs and navigating iOS ATT, SKAdNetwork, and privacy-first measurement constraints.
• Hands-on experience with ASO, store A/B testing, and organic growth levers beyond keyword optimisation is a strong advantage.
• Experience mentoring or leading other UA or growth team members is a plus.

What we offer

• Employment relationship with Ekipa2 d.o.o. for an indefinite period of time, with a six-month probation period.
• Diverse work with exciting daily challenges, as part of a team in a fun, relaxed environment.
• Participation in attractive projects with real ownership and cross-functional impact.
• Development opportunities through training, seminars, and conferences.
• Choice of sport, fitness, educational, and entertainment activities outside of work.
• Healthy meals in the office.
• Flexible working hours.
• 24 days of paid vacation.
• Participation in a discretionary bonus plan.
• Christmas bonus (subject to internal company policies).

Povzetek delovnega mesta:

Strokovnjak digitalne rasti in marketinga IV

Zahtevajo se izkušnje na področju celostnega marketinga, analitike in rasti. . Ponujamo pogodbo o zaposlitvi za nedoločen čas s šestmesečnim poskusnim obdobjem v podjetju Ekipa2 d.o.o. s sedežem v Ljubljani. Rok za prijavo: 30.05.2026