Copywriter / UX Writer iGaming (Ru-market)

Copywriter / UX Writer iGaming (Ru-market) A project in iGaming is completely rebuilding its copywriting department. We are looking for someone who can handle marketing texts, product UX writing, and set up an AI pipeline for routine tasks.

Texts in Russian: promo campaigns, Email, SMS, tournaments, news, instructions, promo rules, reviews Active use of AI tools for copywriting and localization, setting up AI localization for the project's side languages Creating tools that autonomously write texts according to specified standards for operational tasks Creating and maintaining the product's Tone of Voice UX-writing: style guide, unified product language Areas of responsibility: registration/login, deposits and withdrawals, bonuses and promotions, loyalty program and platform features, VIP section, verification Content review of the product and design work, initiating edits and additional info blocks Editing texts when rules and operations change

Project audit: points of inconsistency and poor UX highlighted A tool for preparing texts for routine campaigns created Audit of processes and task delivery in the domain area ToV prepared with justification for the choice

3+ years in iGaming projects in the CIS market Proven experience using AI tools in copywriting Proven experience in UX audit of iGaming projects Ability to form a ToV for a finished product based on the existing Core audience and marketing strategy High industry awareness, command of industry jargon and academic Russian English B2+ Jira / Confluence / AI-tools (GPT, Claude, Gemini). Product and web analytics tools — a plus

Remote, outside of the Russian Federation/Republic of Belarus Full-time, core hours 9:00–17:00, preferably CET time zone Probationary period of 3 months, 100% of salary Reporting to — Team Lead Promo