BetBoom International Online Project is looking for a new team member!**
BetBoom is seeking a strong Influencer Producer to develop the influencer ecosystem, help partners create strong content, scale their channels, and build long-term cooperation with the brand.
If you are interested not just in launching advertising integrations, but in influencing the development of content creators, finding growth points, testing new formats, and working with the largest platforms, then join us!
Responsibilities:
- Develop existing and promising influencers, helping them scale their audience and increase engagement
- Analyze partner and competitor content, identify growth points, and provide recommendations for channel development
- Develop individual development strategies and content plans for each influencer, considering funnel goals and stages
- Participate in content creation together with influencers and production teams: work through ideas, scripts, formats, and integration of brand messages
- Conduct regular content reviews, train partners on modern growth mechanics, storytelling, and the specifics of platform algorithms
- Search for and attract new promising influencers, evaluating their growth potential, audience engagement, and brand fit
- Test new formats, analyze results, and scale the most successful solutions
- Ensure content compliance with brand guidelines and iGaming legislation requirements
- Analyze campaign and channel effectiveness: work with UTM tags, media metrics, and prepare recommendations for strategy optimization.
What we expect:
- 2+ years of experience with influencers, creator economy, or talent management
- Excellent understanding of how channels grow on YouTube, TikTok, Instagram*, and Twitch: platform algorithms, audience retention mechanics, and content strategy principles
- Experience in developing content projects or influencers based on analytics and data
- Proficiency in analytics tools, understanding of media metrics, experience with UTM tags and content performance tracking
- Understanding of the marketing funnel and how content influences key product metrics, readiness to quickly dive into the specifics of iGaming metrics (FTD, GGR)
- Fluent in Portuguese and English
- High level of awareness, understanding of current short video formats, streams, Reels, and creator economy trends.
Will be a plus:
- Experience in iGaming, betting, fintech, or crypto
- Fluent in Spanish.
What we offer:
- Official employment, competitive salary
- 5/2 work schedule, option to work in the office, hybrid, or remotely, flexible start to the workday
- Fitness compensation
- Extended VHI (Voluntary Health Insurance) with dentistry
- English language learning compensation.
- Instagram is owned by Meta, recognized as an extremist organization and banned in the Russian Federation.
