Тип занятости Consulting Agreement

Подразделение Product AHA App Malaysia

Локация Kuala Lumpur, Malaysia

The role

You will own Aha as one product rather than a set of tabs. That means the overall UX architecture, the client flows that take a person from first install to their other products within the ecosystem, and the way every new service is integrated so it feels native. You will also own non-credit monetisation: the revenue that does not depend on lending and should, over time, cover what it costs us to move money and contribute to overall LTV.

This is a senior, player-coach role. You will do the work yourself first, then hire and grow one or two PMs or analysts under you as the app expands

What you will do

Super app UX architecture

• Own the information architecture of the whole app: home, navigation, search, service entry points and how they scale from 1 service to 10.
• Set the patterns every squad and partner follows for entry, payment, consent and return-to-home, with the design lead and the design system.
• Govern home-screen placement: which services get which slots, decided on cross-product usage, not on who asks loudest.

Client flows, onboarding to cross-sell

• Design and polish the end-to-end journeys: onboarding, KYC, first transaction, discovery of a second service and cross-sell between services.
• Map every funnel in the app, instrument it with the data team, and own its conversion rates.
• Remove friction relentlessly: fewer steps, fewer screens, fewer drop-offs, measured before and after.

Integrating products and services

• Bring new products and services into the super app, whether built by our squads (e-wallet, BNPL, insurance, acquisition and retention tools) or by partners as mini-apps.
• Define the integration standard: single sign-on, shared KYC, shared wallet and checkout, consistent UX, analytics events and a launch checklist.
• Run the launch of each new service and its first 90 days of adoption.

Non-credit monetisation

• Build the revenue lines that do not depend on credit: partner take-rates and revenue share, merchant value-added services, placement and advertising, subscriptions or premium tiers, and distribution of third-party products such as insurance
• Own the business case and unit economics for each line with Finance, and stop the ones that do not pay back.

Research, testing and metrics

• Track regional super apps and competitors (Grab, Touch 'n Go, ShopeePay, Boost, Atome and others) and turn what you learn into decisions, not slide decks.
• Run regular customer UX testing and usability research, with a steady cadence rather than one-off studies.
• Own the super app metrics: MAU/DAU, funnel conversion, service adoption, products per user and non-credit revenue.

Regulatory aspects

• Design compliance into the product from the start: Bank Negara Malaysia guidance, the Consumer Credit Act, e-money and payment-system rules, PDPA and consent, and fee and disclosure transparency.
• Make sure every partner integration meets data-sharing, consent and conduct requirements before it goes live.

What success looks like

• MAU and DAU grow quarter over quarter, and DAU/MAU rises as Aha becomes a daily app, not a checkout tool.
• Every major funnel is mapped and instrumented, and conversion improves on the top funnels: install to sign-up, KYC completion, first transaction.
• Each integrated service reaches a target adoption share and activation rate within 90 days of launch.
• Products per active user grows; more users rely on Aha for two or more services.

What we are looking for

Must have

• 6+ years in product management, including 3+ years on a complex super app: an app with several distinct services and cross-sell between them.
• Hands-on ownership of app-level UX architecture: home, navigation, search or service discovery, with results you can show.
• A track record of improving funnels and cross-sell, explained in numbers: baseline, change, lift.
• Experience integrating products or partners into a shared platform: SSO, shared KYC and wallet, mini-apps or APIs.
• Experience shipping non-credit revenue: take-rates, merchant services, ads and placement, subscriptions or product distribution.
• Strong analytics: funnel and cohort analysis, A/B testing. You pull and check your own numbers.
• Regular user research and usability testing as part of how you work.
• Experience mentoring or managing at least one PM, designer or analyst.
• Professional English. Russian native

Nice to have

• Payments, e-wallet, BNPL or digital banking in Malaysia or Southeast Asia, and working knowledge of Bank Negara Malaysia, Consumer Credit Act and PDPA requirements.
• Experience building a mini-app platform or partner ecosystem.
• Strong design sense; comfortable in Figma and with design systems.

How you work

You think about the whole app before any single screen. You make decisions with data and user evidence, and you say no to features that clutter the app. You treat compliance as a design constraint and partners as customers.

What we offer

• Ownership of the core of a super app in a company small enough that your decisions show in the numbers within weeks.
• A direct line to the Head of Product and a seat in quarterly planning.
• The chance to build and lead a small product team as Aha grows.
• Competitive salary and performance bonus, relocation to Kuala Lumpur.