Head of Marketing (Pokeroff)

in Pokeroff

Job Description

About the company:

Pokeroff is a service platform for regular (professional) poker players with over 20 years of history. The company operates as a media + service business in the poker industry and provides players with:

• rakeback programs (main product),
• access to poker rooms,
• training materials and analytics,
• community and infrastructure for professional play.

Currently:

• a user base has been formed (12,000+ players),
• partnerships with major poker rooms have been established,
• ready infrastructure is in place (CRM, content, processes),
• the business is stable but practically not developing in terms of attracting new users.

The key market is Russian-speaking, with potential and readiness for international expansion.

🎯 What tasks need to be solved

Main Task: Build a marketing function from scratch and ensure a stable flow of new users (regular players).

Strategic Tasks:

• Develop a marketing strategy under constraints (blocking, advertising ban in the niche)
• Identify effective acquisition channels for a niche audience
• Formulate an international market entry strategy
• Analyze competitors and identify growth opportunities

Operational Tasks:

• Launch and develop acquisition channels (performance + alternative channels)
• Generate qualified leads (key metric)
• Work with the current team (sales, support)
• Build a system of metrics, analytics, and reporting
• Test hypotheses and new channels

Possible Channels (Hypotheses):

• Influencers / streamers / poker influencers
• Telegram and community marketing
• SEO and content (including through international domains)
• YouTube
• Affiliate marketing
• Forums and niche communities

🧠 What experience are we looking for

Must-have:

• Experience in digital marketing in complex or regulated niches (gambling, betting, crypto, etc.)
• Ability to build acquisition with limited standard channels
• Experience with SEO, content, Telegram
• Ability to independently form and implement a strategy
• Russian language (work with the current team)

Important to understand:

• The audience is niche (regular players) but with high LTV
• Direct advertising is practically unavailable
• Work through alternative channels and hypotheses is required

Nice-to-have:

• Experience in the iGaming / poker / affiliate industry
• Understanding of international marketing
• English language
• Experience working with influencers and communities
• Growth mindset

💰 Working Conditions

• Format: remote work
• Employment: full-time

Salary:

• base salary is discussed individually with the candidate
• performance bonus (discussed)
• KPIs: formed jointly after onboarding
• Opportunity to influence the motivation system

Additionally:

• high economic transparency (clear player LTV)
• opportunity to earn through results

🧑🤝🧑 Current Team

• ~20 people in the team
• Includes: CEO / founder, sales / account managers (working with players), support
• No marketing function — the role is being created from scratch

The marketer will:

• be the first person in marketing
• work directly with the founder
• have the opportunity to build a team around themselves

🚀 Role Specifics

• A strong product and user base are already in place — the focus is on acquisition
• A challenging niche (constraints + niche audience)
• High user LTV → potential for effective performance
• A high degree of freedom in choosing strategies and tools