CRM System Product Analyst

Winline. IT & TECH Full-time Full-time

• Communicating with product, marketing, and other business teams: gathering and clarifying requirements for CRM communications
• Identifying the real task behind a request – problem, goal, target metric/KPI; proposing an optimal CRM solution
• Designing CRM scenarios and trigger campaigns: segments, conditions, logic, channels, and timing, and preparing clear technical specifications for implementation
• Independent implementation, configuration, and launch of scenarios in the CRM system, monitoring their correct operation
• Evaluating CRM capabilities: what can be implemented now, where are the limitations, and what needs to be improved
• Analyzing the effectiveness of CRM activities, identifying growth points, improving existing scenarios
• Maintaining documentation for CRM scenarios and business logic of communications

• 2–3+ years of experience in CRM, CRM analytics, or lifecycle marketing
• Experience in independent work with CRM communications: segmentation, trigger and lifecycle scenarios, multi-channel campaigns
• Ability to translate a business task into a CRM scenario: define the audience, conditions, mechanics, channel, and target metric, and then implement the scenario in CRM
• Technical background: SQL, HTTP (GET, POST, PATCH), REST API, JSON. Understanding how CRM interacts with other systems
• Understanding of key metrics LTV, ARPU, retention, churn, conversion, ROI, and the ability to evaluate the results of CRM communications based on them
• Ability to work with the business: clarify requests, find the real task, and propose solutions
• English B1 for reading technical documentation

• Office work from 11:00 to 19:00
• Cool experience in a large and rapidly growing company with strong management and developed marketing. Opportunity to work in a team of professionals, develop, and grow with the company
• Annual salary indexation, meal compensation, performance bonuses, sick leave compensation, financial assistance in difficult situations
• Extended VHI (Voluntary Health Insurance) with dental care after the probation period
• Provision of modern equipment taking into account individual preferences