Saint Laurent - Student (Fixed Term) (Trainee)

Paris - France

ABOUT SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the sociocultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.

ROLE:

Content Strategy Management:

• Assist with daily tasks, including creation and scheduling of social media content across multiple platforms with regional teams in Greater China, Japan, Korea, and Thailand, ensuring global and regional alignment with strategic objectives, and budget follow-up.
• Assist with preparation of presentations and recommendations for social media & SCRM projects.
• Collaborate with image/marketing/production/VIP/media team to ensure smooth project execution and timely delivery of tasks.

Community Monitoring:

• Stay updated on the latest trends, technologies, and best practices in social media.
• Provide weekly updates to the team on industry trends, emerging technologies, and best practices.
• Support pitches by conducting competitive analysis and secondary research to inform strategy and creative development.
• Track sentiment and feedback to gauge audience perceptions and sentiment towards the brand or campaigns.

Analytics: