Location

Paris, Île-de-France, France

Employment

Internship

Seniority

Intern

Department

E-Commerce, Digital & Data Analytics

Industry

Fashion, Apparel & Leather Goods

About Balenciaga

Founded by Cristóbal Balenciaga in 1917 and part of Kering, Balenciaga is one of fashion’s most influential houses, renowned for architectural cut, uncompromising craft, and a continual redefinition of modern luxury. As an employer, the House offers a demanding yet inspiring environment where heritage ateliers, bold creative vision, and global business expertise meet. Teams across design, product development, merchandising, retail, client engagement, communications, and corporate functions are encouraged to combine precision with experimentation, agility with excellence. Balenciaga seeks individuals who are culturally aware, rigorous, collaborative, and ready to contribute to a maison that shapes the conversation of contemporary fashion while respecting the discipline of couture.

The Social Media Intern supports Balenciaga’s Digital Department and Social Media Project Manager with editorial planning, APAC campaigns, platform monitoring, creator activations, competitive analysis, and reporting. The role is an internship beginning in January 2027.

Role & Responsibilities

• Coordinate and track the Maison’s editorial calendar with local teams in China, Japan, Korea, Taiwan, and Thailand.
• Support the planning and execution of regional social media campaigns, ensuring timely asset delivery, content approvals, and launch readiness across markets.
• Organize and distribute content packages for local teams, including managing assets, organizing servers, and preparing materials.
• Support collaboration between headquarters teams and local markets to align campaign objectives, timelines, and deliverables.
• Monitor and maintain an overview of APAC social media activities across regional platforms: WeChat, RED, Weibo, and Douyin in China; LINE in Japan, Taiwan, and Thailand; and KakaoTalk in Korea.
• Assist with creator and influencer activations, from talent research and benchmarking to campaign tracking and performance recaps.
• Conduct competitive benchmarking and social media trend analysis across the APAC digital landscape, focusing on luxury, fashion, and emerging platform developments.
• Assist with regular reports, presentations, and performance analyses, providing insights on campaign results, market trends, and content performance.
• Support ad hoc projects and strategic initiatives related to social media innovation, platform development, and regional digital marketing activities.

Skills

WeChat, RED, Weibo, Douyin, LINE, KakaoTalk

Workplace

The role is situated in Paris, Île-de-France, France.