Company: Advertising Technologies Location: Moscow, Saint Petersburg

Autotargeting is a technology that helps advertisers find their audience in Yandex Search. We are looking for a strong ML developer. Join us if you have a good understanding of NLP, want to engage in applied ML research, and know how to conduct experiments and test hypotheses.

Autotargeting is a technology that helps advertisers find their audience in Yandex Search without needing to manually list all queries for which an ad should be shown. Autotargeting analyzes the user's query and the advertising creative to assess how well the advertising offer matches the user's interests. Today, this technology accounts for more than half of search advertising traffic, so even small changes in it noticeably affect the user experience in Search, product metrics, and Yandex's revenue.

At the core of autotargeting are NLP models that assess the semantic relevance of a search query to an advertising offer. By developing autotargeting algorithms, we strive to find more suitable ads and maintain the high quality of search advertising. A separate engineering challenge is to select a few ads from a database of millions within the short response time allocated for Search and ensure the models operate under a load of tens of thousands of RPS.

Key skills: Python, C++