Senior Performance Marketing Manager

Remote

What you will own:

• Own the performance marketing strategy for B2B products across the full funnel — from traffic and lead generation to MQL/SQL, pipeline and closed-won revenue.
• Plan, launch, optimize and scale paid acquisition across Google Ads and LinkedIn Ads; evaluate and test Microsoft Ads, Meta, Reddit, YouTube and other relevant channels where justified by the ICP and unit economics.
• Own measurement architecture and attribution: GA4, GTM, UTM standards, conversion events, CRM integration, dashboards and funnel reporting from source/campaign to opportunity and revenue.
• Build reliable end-to-end analytics together with Sales/RevOps/Product: lead quality, MQL→SQL conversion, CAC, LTV/CAC, payback, pipeline contribution, revenue attribution and channel efficiency.
• Manage external agencies, freelancers and other vendors: briefing, KPI/SLA definition, budget control, quality assurance, performance reviews and replacement/escalation when needed. Ownership of results remains in-house.
• Run a structured experimentation roadmap across audiences, offers, creatives, landing pages and conversion paths; scale what works and stop what does not.
• Partner with Sales on lead quality and long-cycle B2B funnel feedback; translate commercial signals into channel, targeting and budget decisions.
• Create clear weekly/monthly performance reporting with decisions and next actions — not activity reports.

Must-have experience:

• 5+ years of hands-on performance / digital growth experience, with a strong track record in B2B technology, SaaS or another complex B2B product environment.
• Proven cases where marketing activity produced measurable business outcomes: qualified leads, SQLs, pipeline, revenue, CAC improvement or payback improvement — not only CTR/CPC/traffic growth.
• Strong hands-on knowledge of Google Ads and LinkedIn Ads; ability to audit account structure, tracking, bidding, targeting, creatives and landing-page performance independently.
• Advanced understanding of full-funnel analytics and attribution. You should be able to design or rebuild tracking from ad click/source through CRM stages to won revenue and explain data-quality limitations.
• Experience working with CRM and analytics stacks such as HubSpot/Salesforce or equivalents, GA4/GTM and BI/reporting tools. SQL / BigQuery knowledge is a strong advantage.
• Experience managing agencies and vendors while retaining internal control of strategy, measurement, budget and final accountability.
• Good spoken and written English (B2+/C1 or equivalent): enough to manage vendors, prepare performance narratives and work with international stakeholders.
• High level of autonomy and commercial thinking: comfortable challenging weak channel economics, reallocating budget and defending decisions with data.

Strong advantage:

• Hands-on experience with B2B SaaS / enterprise funnels, ABM, intent-based targeting or long sales cycles.
• Experience with Generative Engine Optimization / Answer Engine Optimization (GEO/AEO), AI-search visibility or other LLM marketing initiatives, including measurement of AI referrals, mentions/citations and pipeline impact.
• AI-native working habits: using tools such as ChatGPT, Claude, Gemini and automation platforms (for example n8n, Make or Zapier) for research, campaign operations, reporting, creative iteration and workflow automation.
• Experience with server-side tracking / conversion APIs, consent-aware measurement, incrementality testing or multi-touch attribution.
• Experience in international multi-market acquisition and localization of paid campaigns for different European markets.
• Ability to work with landing pages and CRO directly or through product/design teams.