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BBürklin GmbH & Co. KG
Oberhaching, Germany9 months ago
Work format
Hybrid
English level
B2, upper-intermediate
An email or a Telegram message to the recruiter
As an E-Commerce / Marketing Analyst (m/f/d), you will become a data-driven partner for our marketing and e-commerce teams.
Your main task is to analyze and evaluate data from various sources (e.g., web analytics, ERP, and third-party marketing data) and to present the results in a clear and understandable way. With your analyses, you will optimize our marketing campaigns, increase the efficiency of our online shop, and support management in strategic decision-making. In doing so, you will work on the further development of our reporting system as well as on ad-hoc issues, and on independently developed analyses, in order to make data-driven recommendations for action for all relevant business units.
Your tasks You will develop dashboards, analyze campaigns (SEA, social media, email), and study customer behavior and purchasing patterns to identify potential for increasing conversion rates. You will provide support in complex data analyses and work with internal and external partners on reliable tracking and analytics solutions. You will develop and implement marketing measurement tools (e.g., marketing mix modeling, attribution) to ensure a comprehensive approach to evaluating the effectiveness of our marketing channels. You will collaborate closely with various internal teams (marketing, finance, e-commerce) to prepare data-driven solutions.
Completed studies in economics, marketing, data analysis, or a comparable qualification – candidates with relevant experience who are changing careers are also welcome! Tools like Google Analytics 4, PiwikPro, Matomo are your daily bread and butter. You have experience in analyzing digital marketing data, and Excel, Lookerstudio, or Power BI are familiar to you. Your analytical thinking and love for numbers set you apart – you see patterns that remain hidden to others. You approach challenges proactively, identify problems independently, and think in solutions – a true hands-on mentality. You enjoy working in a team and feel right at home in a dynamic environment. You should be able to express yourself well and confidently in German and English, which will make your daily communication with colleagues and partners easier.
We give you time! Personal and intensive onboarding will make your start easier. You have flexible working hours within defined service hours, as well as the option to work from home and within our "workation" policy. We offer you free charging for your electric vehicle. 30 days of vacation, benefits (e.g., Jobrad, Wellpass, etc.), and attractive social benefits (including a subsidized canteen, company pension plan, etc.). The opportunity to contribute and take on real responsibility. A lively team atmosphere, as well as short decision-making and communication paths. Good accessibility by public and private transport.
Your mission As an E-Commerce / Marketing Analyst (m/f/d), you will become a data-driven partner for our marketing and e-commerce teams. Your main task is to analyze and evaluate data from various sources (e.g., web analytics, ERP, and third-party marketing data) and to present the results in a clear and understandable way. With your analyses, you will optimize our marketing campaigns, increase the efficiency of our online shop, and support management in strategic decision-making. In doing so, you will work on the further development of our reporting system as well as on ad-hoc issues, and on independently developed analyses, in order to make data-driven recommendations for action for all relevant business units.
Your tasks You will develop dashboards, analyze campaigns (SEA, social media, email), and study customer behavior and purchasing patterns to identify potential for increasing conversion rates. You will provide support in complex data analyses and work with internal and external partners on reliable tracking and analytics solutions. You will develop and implement marketing measurement tools (e.g., marketing mix modeling, attribution) to ensure a comprehensive approach to evaluating the effectiveness of our marketing channels. You will collaborate closely with various internal teams (marketing, finance, e-commerce) to prepare data-driven solutions. Completed studies in economics, marketing, data analysis, or a comparable qualification – candidates with relevant experience who are changing careers are also welcome! Tools like Google Analytics 4, PiwikPro, Matomo are your daily bread and butter. You have experience in analyzing digital marketing data, and Excel, Lookerstudio, or Power BI are familiar to you. Your analytical thinking and love for numbers set you apart – you see patterns that remain hidden to others. You approach challenges proactively, identify problems independently, and think in solutions – a true hands-on mentality. You enjoy working in a team and feel right at home in a dynamic environment. You should be able to express yourself well and confidently in German and English, which will make your daily communication with colleagues and partners easier. We give you time! Personal and intensive onboarding will make your start easier. You have flexible working hours within defined service hours, as well as the option to work from home and within our "workation" policy. We offer you free charging for your electric vehicle. 30 days of vacation, benefits (e.g., Jobrad, Wellpass, etc.), and attractive social benefits (including a subsidized canteen, company pension plan, etc.). The opportunity to contribute and take on real responsibility. A lively team atmosphere, as well as short decision-making and communication paths. Good accessibility by public and private transport. In our texts, we dispense with gender-specific differentiation solely for reasons of readability. All genders are always meant.
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