Web Analyst

And a second vacancy for a Web Analyst Pay attention to the vacancy description and requirements, all the best!)

We are looking for an analyst who will be responsible for analyzing the customer journey in digital channels — from the first interaction with the brand to order placement and receipt.

• Analyze the customer journey on the website and in the mobile application, research conversion at each stage of the funnel, and identify drop-off points
• Evaluate the effectiveness of performance marketing and other digital channels, analyze the quality of attracted traffic and its impact on sales
• Research the results of marketing activities and advertising campaigns, and assess their impact on business metrics
• Analyze e-commerce indicators: conversion rate, average check, revenue, orders, cancellations, returns, and repeat purchases
• Work with attribution models and evaluate the contribution of advertising channels to sales
• Independently retrieve and process data using SQL, work with web and app analytics systems
• Conduct analytical research, test hypotheses, and form recommendations for the business
• Create reports and visualizations in BI systems

• At least 3 years of experience in e-commerce, digital, web, marketing, or product analytics
• Proficient in SQL: JOIN, aggregations, CTE, window functions, working with large volumes of data
• Experience with web and mobile analytics systems: Yandex.Metrica, Google Analytics, AppsFlyer, or their equivalents
• Understanding of e-commerce and marketing metrics: CR, CAC, CPA, ROAS, ROMI, DRR, LTV, average check, and others
• Understanding of attribution principles and methods for evaluating the effectiveness of advertising channels
• Experience with BI tools (Qlik Sense or equivalent)
• Ability to independently conduct research, test hypotheses, and present results in the form of clear business recommendations

📍 Moscow, Skolkovo | Hybrid format (2 days in the office, 3 days remote)

• Official employment and competitive salary with performance bonuses
• Voluntary medical insurance with dental coverage
• Hybrid format: 2 days in the office in Skolkovo, 3 days remote
• Free shuttles from Aminyevskaya metro station
• Transportation benefits: Troika card, support for taxi and parking expenses
• Discounts on brand products and a birthday voucher
• Training and development, discounts on educational platforms
• Comfortable modern office and open corporate culture