Senior Data Analyst in Construction Retail

Senior Data Analyst in Construction Retail (HYBRID) Description: SEO/GEO optimization

• Participation in the full cycle of analysis of trigger campaigns, pilots, A/B tests
• Participation in the correct setup of campaigns and pilots in the CRM system (correct exclusion logic, control groups, A/B tests), monitoring of correct campaign operation
• Definition and approval of the methodology for evaluating the effectiveness of campaigns and pilots
• Analysis of the effectiveness of trigger campaigns and pilots with an understanding of the communication funnel (clickability, deliverability, A/B test results, identification and comparison of control groups), impact on sales and margin, identification of key growth points
• Preparation of hypotheses and proposals on how to change a campaign/mechanic/creative/pilot based on testing results and analysis of active campaigns
• Performing plan-fact and ad-hoc analytics, building short- and medium-term forecasts
• Automation of reporting for trigger campaigns and pilots
• Drafting and preparing requirements for enhancements for pilot launches and A/B tests, CRM system enhancements

• Relevant experience in CRM analytics from 3 years in retail chains or e-commerce
• Proficient in Python, advanced knowledge of SQL
• Experience with analytical systems: Yandex.Metrica, AppsFlyer, AppMetrica
• Experience with databases: PostgreSQL, Greenplum, ClickHouse
• Understanding of CRM communication analytics and promo campaign principles
• Understanding of principles: time series analysis, period comparison (pre / promo / post), control groups
• Experience conducting A/B tests
• Higher education (mathematical / technical)
• Analytical mindset, desire to understand new things, solve non-standard problems, ability to find common ground with people, attention to detail

We are looking for a person who (+/-):

• is proactive, can multitask, is result-oriented
• is business analysis oriented
• understands how CRM communications and promo campaigns work in retail
• can translate numbers into understandable business insights
• is capable of independently formulating hypotheses and verifying them with data

RF Citizenship required Location - Moscow Salary range: 200-230k RUB Work format: hybrid (Likhachev Avenue)