Seeking Senior Marketing Analyst

About the Company: We are a large and profitable product in the gaming item sales industry. We work with a multi-million audience, strong international revenue, and high transaction frequency. The team consists of 100+ specialists from 8+ countries. We are currently launching new product lines and scaling our marketing efforts.

What makes this job interesting:

• You become the owner of analytics for the entire marketing function — from paid traffic to influencer, organic, CRM, and affiliate channels.
• You influence the strengthening of funnel integrity, attribution, and channel mix effectiveness, which underpins the marketing strategy.
• Analytics influences budget allocation between channels and serves as a tool for strategic decisions, not a "per spec" service.
• Participation in strategic planning: where we grow, which channels we scale, which we cut.

Areas of Responsibility:

• Building and maintaining a end-to-end funnel from first touch to GMV
• Attribution model across channels (paid / influence / organic / CRM / affiliate)
• Decomposition of efficiency by channels, countries, campaigns, creatives
• Tracking promo codes and ROAS of promo mechanics
• Reports and dashboards for each channel and the mix as a whole
• Development of a data warehouse on Google BigQuery, data marts in Power BI, PostHog, Metabase
• Improving AI tools in the analytical pipeline
• Participation in strategic marketing planning

What background is important to us:

• Experience in the role of marketing analyst / data analyst / BI developer / data engineer
• Experience working with performance marketing and at least one other channel
• Experience building an end-to-end funnel and/or attribution model
• Strong SQL — required
• Google BigQuery
• Understanding of performance marketing and how channel mixes work
• Attribution models and calculation of promo code effectiveness
• BI tools: Metabase / Redash / Superset
• Python
• Data extraction tools: airbyte, dlt

Will be a plus: experience implementing AI tools in the analytical pipeline, experience in gaming / digital goods / marketplaces, experience building data marts and warehouses from scratch, participation in strategic discussions at the CMO / Head of Marketing level

What we offer:

• Fully remote format from anywhere in the world
• Training costs covered
• Payment for necessary software for work (corporate Claude, GBQ, etc.)
• Compensation: base salary + KPI

Waiting for you in direct messages ⭐ Let's get acquainted!