Art Director (Photo Production)

Art Director (Photo Production) at Full (🇵🇹 Portugal). The type of work: Full-time / ✈️ Relocation in 🪄 Design category.

Responsibilities

• Lead the transition from classic photo shoots to AI-generated visual production workflows across campaigns;
• Direct and oversee the creation of people-focused advertising visuals using AI image generation tools (Midjourney, Flux, Firefly, Kling, etc.);
• Develop and maintain scalable AI pipelines for concept generation, character consistency, background creation, and asset optimization;
• Lead and mentor a team of AI artists and graphic designers, setting quality standards and creative direction;
• Oversee retouching and post-processing to ensure a polished, premium look while maintaining a realistic, non-AI-looking aesthetic;
• Manage multiple projects simultaneously from concept to final delivery;
• Review and quality-control all AI-generated materials for visual accuracy, brand alignment, and campaign effectiveness;
• Be a role model for the team and foster a positive, innovation-driven, creative culture.

Requirements

• 3+ years of experience in visual production, graphic design, or art direction — ideally with a transition into AI-driven workflows;
• Proven track record creating advertising visuals centred around people in realistic, relatable, lifestyle or narrative settings — using AI tools rather than traditional photography;
• Deep hands-on expertise with AI image generation tools (Midjourney, Stable Diffusion, Adobe Firefly, Flux, or similar);
• Strong understanding of prompt engineering, ControlNet, inpainting, and character consistency techniques;
• Experience directing "staged fantasy" scenes — scripting and producing complex, story-driven visuals that blend realism with imaginative concepts, entirely through AI;
• Expert eye for retouching direction: ability to guide post-processing that avoids the over-generated, artificial look;