Art Director (Photo Production)

Art Director (Photo Production) at Full (🇵🇹 Portugal). The type of work: Full-time / ✈️ Relocation in 🪄 Design category.

Lead the transition from classic photo shoots to AI-generated visual production workflows across campaigns;
Direct and oversee the creation of people-focused advertising visuals using AI image generation tools (Midjourney, Flux, Firefly, Kling, etc.);
Develop and maintain scalable AI pipelines for concept generation, character consistency, background creation, and asset optimization;
Lead and mentor a team of AI artists and graphic designers, setting quality standards and creative direction;
Oversee retouching and post-processing to ensure a polished, premium look while maintaining a realistic, non-AI-looking aesthetic;
Manage multiple projects simultaneously from concept to final delivery;
Review and quality-control all AI-generated materials for visual accuracy, brand alignment, and campaign effectiveness;
Be a role model for the team and foster a positive, innovation-driven, creative culture.

3+ years of experience in visual production, graphic design, or art direction — ideally with a transition into AI-driven workflows;
Proven track record creating advertising visuals centred around people in realistic, relatable, lifestyle or narrative settings — using AI tools rather than traditional photography;
Deep hands-on expertise with AI image generation tools (Midjourney, Stable Diffusion, Adobe Firefly, Flux, or similar);
Strong understanding of prompt engineering, ControlNet, inpainting, and character consistency techniques;
Experience directing "staged fantasy" scenes — scripting and producing complex, story-driven visuals that blend realism with imaginative concepts, entirely through AI;
Expert eye for retouching direction: ability to guide post-processing that avoids the over-generated, artificial look;
Understanding of production pipelines, technical budgeting, and workflow optimisation in an AI-first environment;
Strong aesthetic sensibility with the ability to lead, inspire, and grow a diverse team of designers and AI artists;
Attention to visual detail and ability to meet deadlines in a fast-paced environment;
Advanced level of English.

Learning and development opportunities and interesting, challenging tasks;
Official employment following Portuguese/EU laws, including registration of family members;
Relocation package (flight tickets + 2-week hotel stay);
Opportunity to develop language skills, with partial compensation for the cost of English and Portuguese language classes (for localization purposes);
Birthday celebration gift;
Partial compensation for tennis and padel lessons;
Time for proper rest, with 24 non-business days per year and an additional 6 paid sick days;
Private medical coverage, including inpatient, outpatient, dental care, annual check-ups, and maternity support;
Transport compensation - 200 euros net per month;
Urban Sport membership benefit (the most diverse sports and wellness offering in Europe, with more than 50+ activities);
Competitive remuneration level with annual review;
Teambuilding activities.

Lead the AI-driven visual production workflow for advertising campaigns;
Mentor and manage a team of AI artists and designers;
Oversee quality control, branding alignment, and campaign effectiveness of AI-generated visuals;
Collaborate cross-functionally to ensure timely delivery from concept to final output.

Creative leader with a strong background in visual production and graphic design;
Experienced in AI image generation and related tools;
Excellent at directing teams and maintaining high standards in a fast-paced environment;
Fluent in English with strong communication skills.

AI image generation tools: Midjourney, Flux, Firefly, Kling, Stable Diffusion, etc.;
Post-processing and retouching workflows;
Production pipelines and workflow optimization in AI-first environments.

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