We are developing a Telegram product with an open channel, a closed subscription, and a bot-based payment funnel. The project's theme is Dota 2 and CS2 match analytics.
We are looking for a specialist who will build the project's promotion from scratch and turn Telegram into a predictable channel for attracting paying users.
Responsibilities
- Develop and implement a promotion strategy for the Telegram project.
- Create a media plan and identify priority audience sources.
- Launch and optimize advertising placements, Telegram Ads, and integrations with bloggers and partners.
- Manage the advertising budget: evaluate platforms, forecast results, and control placements.
- Build funnel analytics: source → subscriber → bot launch → trial payment → main subscription.
- Track the cost of acquisition at each stage and make data-driven decisions.
- Organize a regular cycle of working with hypotheses: launch → analysis → optimization → scaling.
- Develop a content strategy for open and closed channels.
- Independently prepare and publish approximately two posts per day: news, announcements, analyses, and engaging content.
- Create advertising offers and creatives for different audience segments and traffic sources.
- Analyze the impact of content on reach, bot transitions, and subscription conversion.
What we expect
- At least two years of experience in SMM, digital marketing, or Telegram project development.
- Cases of launching or scaling Telegram channels with measurable results.
- Practical experience in purchasing advertising and budget management.
- Ability to calculate subscriber cost, CPA, CAC, conversion, and retention.
- Experience with Telegram analytics systems and ad source tagging.
- Understanding of content funnel principles and the subscription business model.
- Good knowledge of Dota 2 or CS2, understanding of the audience, news hooks, and specifics of esports content.
Will be an advantage
- Experience promoting paid Telegram channels, bots, or subscription services.
- Experience in esports, gaming, betting, iGaming, or sports media.
- Work with Telegram Ads, influencers, and partner acquisition channels.
- Experience building marketing analytics from scratch.
Conditions
- Fully remote work.
- Full-time employment, flexible schedule considering the tournament calendar.
- Fixed salary from 80,000 to 100,000 ₽ net – depending on experience.
- Bonus for achieving agreed-upon acquisition targets.
- Opportunity to independently form strategy and influence product development.
