Senior Marketing Data Analyst (all genders)

As a Senior Data Analyst, you will analyze and interpret data to generate well-founded recommendations for our clients and internal teams, and support the development of digital strategies and marketing activities. You will develop, implement, and optimize tracking architectures using tools such as Google Tag Manager, GA4, Piwik PRO, BigQuery, and Data Studio to ensure data privacy compliance and accurate, future-proof data collection. You will systematically analyze performance data, identify relevant correlations, and derive concrete optimization opportunities from them, increasingly using AI-based analysis methods. You will plan and analyze A/B tests across the entire customer journey and always keep the next lever in mind. You have a good knowledge of JavaScript, HTML, and CSS, as well as practical experience with SQL, ideally complemented by experience with MCP interfaces, connecting AI applications to data sources, and knowledge of Python or R. You will monitor market and competitive trends and purposefully feed the data-driven insights into collaboration with our Strategy, Performance Marketing, and SEO teams. You will, of course, consider data privacy and GDPR requirements when developing and implementing tracking and analysis concepts. Agile mindset? Absolutely! Our projects are mainly carried out in an agile environment, and we work with tools like Miro, Jira, and Confluence. You have a very good command of German (min. C1), as our current projects are primarily conducted in German. Knowledge of English will be an advantage. Flexibility and trust: Hybrid working from one of our denkwerk offices and flexible working hours. Your health matters: Membership in the Urban Sports Club and JobRad bicycle leasing. We celebrate successes together: Profit sharing for all permanent denkwerk employees, great parties, and events. Your development is important to us: Training budget for new skills and trainings; denkwerk inspiration in the form of tech talks, Lunch Club, formats on sustainability, AI, and design. Securing the future: 20% employer contribution to retirement provision. Support in all life situations: Counseling via pme Familienservice and the Mindance app. More than just vacation: 31 days of vacation, including three general "denkfrei-days" (Christmas Eve, New Year's Day, Rose Monday). Arrive with a tailwind: Your personal denkmate will accompany you at the start. Recommend us – Find Your Mate: Bring great people, and we'll reward you with a bonus. Discounts and treats: Access to exclusive corporate benefits, as well as free snacks, coffee, cold drinks, and fresh fruit. Then simply send us: your resume a short cover letter your possible start date and your salary expectations

1. Application Receipt We will carefully review your documents and, if necessary, forward them to the relevant department.
2. Interviews First interview: Digital via Microsoft Teams Second interview: In person at one of our offices Assignment? If so, we will inform you in advance.
3. Individual Path If it makes sense to take a different route, we will gladly develop the application process together with you and adapt it individually.
4. Feedback We will get back to you as soon as possible. Seems too long? Feel free to get in touch! Janina Schulte-Kellinghaus and Marie Ribarczki, Talent Acquisition Team