Добавить в мои откликиДобавить в мои откликиОписаниеОригинальный текстMiddle CRM Specialist | iGaming What you will do Own the lifecycle programme across email, push notifications, and in-app banners. Build and manage transactional, triggered, seasonal, and product campaigns while maintaining a coherent communications calendar. Develop growth, activation, and retention strategies to increase ARPU. Run experiments across messaging, timing, channels, and cohorts, and report on activation and retention KPIs. Use AI to automate campaign creation, quality assurance, reporting, and other manual workflows. Requirements Experience in CRM as a CRM marketing specialist in iGaming industry Professional knowledge of English Strong analytical skills and comfort with segmentation, testing and KPI reporting Excellent communication and collaboration skills. Nice to Have Experience with casino/iGaming or sports betting platforms on LatAm/Indian markets SQL or basic data analysis skills. Understanding of A/B testing and personalization strategies.
