GTM Product Marketing (B2B Physician Channel) - Part Time Contract
Responsibilities
- Channel Strategy & Segmentation: Identify and prioritize high-yield physician sub-segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics.
- Value Prop & Messaging: Refine our B2B narrative. Create tailored collateral for different stakeholders (Physicians vs. Office Managers) to show how we improve patient outcomes and practice efficiency.
- Demand Generation and Lead Conversion: Define, test and prove out a more efficient approach to driving both demand generation and lead conversion.
- Commercial Infrastructure: Refine the sales process, including designing sales stages, referral workflows, and incentive structures that enable scalable referrals.
- Rollout Management: Lead the 90-day pilot of the new channel strategy; coordinate marketing, sales, and operations to ensure seamless provider onboarding.
- Data & Optimization: Establish KPIs for channel health, track conversion from Initial Contact to Active Referring Provider, and provide a roadmap for post-contract scaling.
What You Bring To The Role
- 5+ years in GTM Strategy, Product Marketing, GTM Consulting, B2B SaaS, Business Development, specifically within Healthcare or HealthTech.
- Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services is a significant plus.
- Experience in clinical sleep care is beneficial but not required.
- Hands-on capability to build templates, CRM workflows, and talk tracks beyond slides.
- Ability to map markets and identify where low-hanging fruit meets long-term strategic value.
Benefits & Perks
Contract role with estimated ~40 hours/month for 3 months. Compensation range: $100-150/hr, final depending on qualifications, location, and company needs.
What You'll Do
- Develop and rollout a scalable B2B channel strategy for the Home Sleep Testing Physician Program.
- Collaborate with Marketing (lead gen), Sales (outreach), and Operations (fulfillment) to ensure effective provider onboarding.
- Define and refine commercial infrastructure and incentives to scale referrals.
Who You Are
- Execution-oriented GTM/product marketer with healthcare experience.
- Strategic thinker who can build playbooks and practical implementations (not just slides).
Tech Stack / Tools
- CRM workflows, talk tracks, and channel analytics (specific tools not listed; expected to implement and tailor as part of the role).
