Senior campaign manager (CRM architect)

WIM.Agency — CRM agency. We work with Yandex Plus, Perekrestok, Dodo Pizza, and other cool brands. We create email newsletters, gamifications, landing pages, push notifications, and special projects.

Who we are looking for:

We are looking for a Senior campaign manager with 2+ years of experience in direct communications (email, sms, push, messengers) for international projects.

Responsibilities:

– Create and manage complex multi-channel communications (SMS, email, in-app, web notifications) in Bloomreach.

– Develop and maintain loyalty program mechanics: bonuses, cashback, status levels, and reward logic.

– Interact with client stakeholders, gather business requirements, translate them into clear technical tasks, and manage their implementation.

– Participate in the development of the concept, business model, and KPI structure of the loyalty program.

– Analyze CRM data and customer behavioral data, segment audiences, track campaign effectiveness, and prepare reports for management.

– Create dashboards, conduct A/B tests, track anomalies, identify problems, and coordinate their resolution.

– Prepare high-quality technical requirements (BRD, specifications) for development teams.

– Collaborate closely with front-end teams to ensure correct integration and communication logic.

We expect you to have:

• 2+ years of experience in CRM / Email marketing.
• Proven experience with Bloomreach Engagement (Exponea) (analytics, reports, segments, aggregates) or a similar platform.
• Knowledge of jinja/html/css/js (web push, in-app, banners)
• Desirable experience in building or managing loyalty programs and customer value mechanics.
• Ability to structure, analyze, and segment large datasets.
• Practical experience in writing technical requirements and interacting with development teams.
• English level C1 (or B2).
• Ability to think strategically, systematize everything around, and maintain a positive outlook. Positive thinking and honesty. Flexible mind.
• Ability to organize the workflow for yourself and the project team.
• Independence in decision-making and the ability to take responsibility.
• Residency outside of the Russian Federation.

We offer:

• The opportunity to build a cool portfolio with well-known international major brands.
• Official employment from day 1 and timely salary payments in foreign currency (dollars or euros).
• A friendly atmosphere and supportive colleagues, as well as practical training within a team of professionals — your mentor will be the Team Lead;
• Access to a Retention Marketing course after the probationary period;
• The opportunity to work remotely anywhere in the world, 5/2 from 10 AM to 7 PM MSK time;
• Partial or full compensation for training.

The hiring process includes:

• Interview with HR BP
• Test assignment
• Interview with the hiring manager, part of the meeting will be in English.
• Reference check from previous employer
• Offer