Senior CRM Manager
Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other.
Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.
We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.
We’re proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025).
We are looking for a Senior CRM Manager to join our team.
Your main tasks will be:
- Generate hypotheses based on analytical data, customer journey maps (CJM), key business metrics, and lifecycle and loyalty metrics;
- Create business specifications with measured potential business effects;
- Launch experiments using classic CRM channels (email, app/web push, SMS) and on-product channels (pop-ups, banners, chats, etc.);
- Analyze the results of the conducted experiments;
- Taking ownership of one of the business's most valuable CRM initiatives (increasing retention of high ARPPU clients, preventing churn, etc.);
- Proactively interact with key stakeholders, product managers, UX teams, development teams, and data analysts;
- Initiating improvements to processes and products, launching new channels, and using unusual mechanics to achieve business goals.
We expect from you:
- Experienced with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, and any BI systems;
- Understanding the main CRM metrics: OR, CR, CTOR, retention rate, churn rate, unsubscribe rate, etc.
- High level of knowledge and experience working with key business metrics: revenue, ARPPU, LTV, etc.
- English level B2 or higher;
- Russian levek C1+;
- Experience with SQL would be a plus.
What do we offer:
- REMOTE OPPORTUNITY to work full time;
- The initial pay level or pay range for this role will be shared with candidates during the recruitment process and before the commencement of employment;
- Vacation 28 calendar days per year;
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
- Bonuses up to $5000 for recommending successful applicants for positions in the company;
- 50% payment for professional training, international conferences, and meetings;
- Corporate discount for English lessons;
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
