Simple Life hiring Senior CRM Manager (Monetisation). Remote position. We are looking for a driven and technically skilled Senior CRM Manager to join our team, focusing on monetization within the CRM domain. This role will involve balancing strategic ownership with operational excellence. You’ll be a key player in launching experiments, running monetization projects, optimizing user journeys, and analyzing data to drive growth.
What You’ll Do:
- Lead and execute monetization projects within the CRM team, taking ownership of campaigns that drive revenue growth.
- Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies.
- Implement a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution.
- Develop innovative segmentation and communication strategies through continuous testing and experimentation.
- Build a robust A/B testing framework, analyzing results to propose data-driven improvements.
- Ensure campaign deliverability and technical soundness, troubleshooting issues and coordinating with engineering teams when needed.
- Collaborate closely with Growth, Design, Analytics, and other cross-functional teams to align CRM initiatives with broader business goals.
- Monitor and analyze key CRM performance metrics, preparing detailed reports and actionable insights.
- Own technical CRM setup, including campaign automation, deliverability optimization, and tool integrations.
- Serve as a proactive problem-solver, bringing forward new ideas to improve processes, enhance user experiences, and maximize monetization outcomes.
- Maintain a hands-on approach to operational tasks, balancing execution with strategic input.
What We’re Looking For:
- 5+ years of CRM experience, both in developing communication strategies and in hands-on execution;
- A strong monetization mindset, with the ability to evaluate initiatives based on revenue potential;
