vacancy #вакансия #remote #crm #retention

** We are looking for a Senior CRM & Retention Manager for a high-engagement trading product at the intersection of fintech, gamification, and real-time engagement**

Our ideal candidate is someone who can manage not just mailings, but user behavior and retention through CRM, game mechanics, and data-driven communications.

We offer:

• Influence on the company's marketing strategy
• Minimal bureaucracy, high level of autonomy
• Work in a small team with developed horizontal connections
• Fully remote format
• Vacation 28 days + 12 day-offs
• Payment in USD/USDT/RUB

Responsibilities:

• Build lifecycle communications: onboarding, activation, retention, winback
• Launch multi-channel CRM campaigns: email, push, in-app, Telegram
• Segment the audience and personalize communications
• Develop and test engagement mechanics (challenges, leaderboards, rewards, limited-time events, bonus campaigns)
• Conduct A/B tests and optimize user journeys
• Analyze key metrics: retention, FTD, conversion, ARPU, LTV

What's important to us:

• 5+ years of experience in CRM / Lifecycle / Retention
• Experience with trigger-based and behavioral communications
• Practical experience with CRM platforms (Braze, Customer.io, OneSignal, or similar)
• Strong data-driven approach and understanding of retention mechanics
• Experience launching promo campaigns and engagement activities

Will be a plus:

• Experience in iGaming, betting, crypto, trading, or gamedev
• Experience with LiveOps and gamification systems
• Understanding of engagement loops and behavioral mechanics

We await your resumes in DMs to @nastya_ivch