Allformance.com is a data-driven media consultancy and trusted partner of Google, TikTok, Snap, and Amazon. We are building a dedicated Marketing Measurement & AI unit focused on Marketing Mix Modeling (MMM), Predictive LTV (pLTV), Causal / Incrementality modeling, and AI-driven marketing intelligence products.

Our stack is primarily based on Google ecosystem (GCP, BigQuery, Vertex AI). This role is critical: the person will become the technical backbone of the measurement business line and grow into a future Head of Marketing AI.

Mission of the Role

Build and scale the ML foundation for marketing measurement products. This is not a pure research role. This is a builder + architect + team lead role.

Ideal Candidate Profile

We are looking for a strong Senior Data Scientist ready to step into leadership, someone who wants ownership, is ambitious enough to grow into a future Head of Marketing AI, and is comfortable working in a fast-growing, product-oriented environment.

Must-have Technical Expertise

• Hands-on experience with Marketing Mix Modeling (MMM) — Bayesian modeling preferred, LightweightMMM or similar
• Experience with predictive LTV / revenue forecasting models
• Strong background in regression / Bayesian models, causal inference, time-series modeling
• Python (advanced)
• Production mindset: Docker, Git, model deployment, MLOps principles
• SQL (advanced)

Strong Plus

• Experience with Google Cloud (BigQuery, Vertex AI)
• Experience deploying models to production environments
• Experience building data pipelines with Data Engineers
• Experience in marketing analytics (ROAS, CPA, incrementality, attribution)

Leadership Expectations

• Ability to mentor and lead 2–3 Data Scientists