Public Relations Manager - Job Description

What you'll do

• Act as stewards of a brand's reputation by monitoring online platforms e.g. X & Reddit, addressing negative comments, and highlighting positive initiatives to maintain trust and credibility.
• Manage challenging situations transparently and quickly, providing factual information to avoid escalating issues and demonstrating a commitment to resolving problems.
• Craft compelling narratives that resonate with the audience, using a clear and consistent communication strategy to articulate the brand's core message.
• Manage relationships with internal and external stakeholders to ensure the seamless execution of campaign strategies.
• Oversee all public relations activities, including community inquiries and requests, to maintain a positive public image.
• Track, analyze, and report on PR results, providing comprehensive summaries and insights.

Responsibilities

• Act as stewards of a brand's reputation by monitoring online platforms e.g. X & Reddit, addressing negative comments, and highlighting positive initiatives to maintain trust and credibility.
• Manage challenging situations transparently and quickly, providing factual information to avoid escalating issues and demonstrating a commitment to resolving problems.
• Craft compelling narratives that resonate with the audience, using a clear and consistent communication strategy to articulate the brand's core message.
• Manage relationships with internal and external stakeholders to ensure the seamless execution of campaign strategies.
• Oversee all public relations activities, including community inquiries and requests, to maintain a positive public image.
• Track, analyze, and report on PR results, providing comprehensive summaries and insights.

Qualifications & Requirements

• 5-8 years of experience in public relations, preferably with an agency or in-house, collaborating with clients in sectors such as crypto, technology, consumer finance, financial services, venture capital, entertainment, or gaming.
• Solid understanding of DeFi, NFTs, and key blockchain protocols.
• Demonstrated success in enhancing the brand’s reputation, managing challenging situation in the social media platform.
• Established relationships with media outlets and influencers.
• Ability to excel in a fast-paced, dynamic environment.