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Grade
Senior
Experience
2-3 years
Work Format
Remote
Employment
Full-time
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💻 Format: Remote, full-time, 5/2
We are looking for a Senior Media Buyer with 2–3 years of experience in the Sports Betting vertical, who knows how to work with large advertising budgets, scale effective campaigns, and develop performance funnels.
🔹 Responsibilities: — Launch, manage, and optimize advertising campaigns in the Sports Betting vertical; — Develop and improve user funnels; — Search, test, and scale new traffic sources; — Work with advertising creatives: form hypotheses, conduct tests, and analyze results; — Manage advertising budgets and ensure achievement of target indicators; — Analyze traffic quality and key metrics: CPA, ROI, FTD, LTV, Retention; — Collaborate with the team to improve conversion and overall funnel efficiency; — Participate in the strategy development for user acquisition and scaling.
🔹 What we expect: — 2–3 years of experience in Media Buying within the Sports Betting vertical; — Proven results in launching and scaling advertising campaigns; — Experience with medium and large advertising budgets; — Good understanding of the specifics of Sports Betting and the behavior of the sports audience; — Practical experience with one or more traffic sources: Facebook Ads (preferably as the main one), PWA / Web-to-App, In-App, Telegram influencers and Telegram ecosystem; — Ability to build and optimize performance funnels; — Skills in hypothesis testing and scaling effective campaigns; — Understanding of traffic economics and key performance metrics; — Strong analytical skills and ability to make data-driven decisions; — Ability to efficiently process large volumes of information.
⭐ Will be an advantage: — Experience with TikTok Ads; — Experience with X (Twitter), Reddit, Pinterest, and other alternative traffic sources; — Experience with international GEOs: EU, LATAM, etc.; — Experience promoting in-house products; — Understanding of ad platform compliance principles.
🎁 What the company offers: — Competitive salary + bonuses; — Fully remote work format; — Full-time employment; — Gifts for important family and personal events; — Corporate online library; — Budget for professional training and development; — Additional benefits according to company policies.