Senior Product Marketing Manager, Core
Company: Pindrop
Employment type: FULL_TIME
As Senior PMM for the Core segment, you will own go-to-market strategy for Pindrop's voice authentication and fraud prevention solutions targeting large enterprise contact centers in financial services, insurance, and more. You will work directly with demand generation, sales, and product to build and execute the Core growth strategy and plan.
Responsibilities
- Own product positioning, messaging, and competitive differentiation for Pindrop Passport (authentication), Pindrop Protect (fraud detection), and Fraud Assist (GenAI-powered fraud investigation) in the Core segment.
- Lead launches of new features and platform capabilities for Core buyers, building messaging, proof points, and enablement that translate complex AI and biometric technology into business outcomes.
- Build and maintain buyer persona documentation and competitive landscape for Core decision-makers: CISO, CTO, CIO, VP Contact Center Operations, and Head of Identity.
- Develop and maintain a full sales enablement suite for the Core FSI motion: battle cards, competitive playbooks, demo scripts, ROI models, technical deep-dives, and vertical-specific one-pagers.
- Write and edit marketing copy and content across the funnel — website pages, solution briefs, email sequences, blog posts, executive thought leadership, and event materials, maintaining Pindrop's evidence-led, AI-authority brand voice.
- Partner with the growth marketing team to develop messaging and content that fuels full-funnel pipeline programs and ecosystem and ABM plays with Sales and Partners.
- Lead competitive intelligence for the voice biometrics, IVR security, and contact center authentication market, including analysis of key competitors, emerging threats, and market positioning shifts.
- Build customer success stories and case studies for the Core products, quantifying outcomes in authentication accuracy, fraud reduction, handle time, and operational cost.
