Senior Technical Product Marketing Manager

Senior Technical Product Marketing Manager

Important:

• for this role, a English level of C1+ / near-native is required
• experience in product marketing of complex technical B2B SaaS products is mandatory

An American B2B SaaS product company in the Cyber Security field is opening a new Senior Product Marketing Manager position. The vacancy is open in the company's Cyprus office (Limassol).

The company develops solutions for cloud data protection, data processing and archiving, search, machine learning, and orchestration. The product is used by tens of thousands of clients worldwide, and industry analysts rank the company among the leaders in its segment.

The company has already created a strong product and very high-quality technical documentation. The main task now is to bridge the gap between the product's real value and how it is perceived by the market. This is precisely why the new Senior Product Marketing Manager position is being opened.

Key Responsibilities:

• develop product positioning;
• rework key product pages on the website;
• develop and evolve Go-to-Market strategy;
• support product and feature releases;
• prepare materials for Sales, partners, and sales channels;
• create product content (datasheets, solution briefs, one-pagers, buyer guides, presentations, etc.);
• develop competitive positioning and battle cards;
• collaborate with Product, Engineering, and Sales teams;
• develop the blog and LinkedIn content;
• gather and develop customer proof: case studies, testimonials, analytics, and other materials confirming product value.

The product portfolio includes several solutions in the Cyber Security domain. The primary audience includes SMB, Mid-market, Cloud IT Resellers, and MSPs.

This is a new role. Direct reporting is to the Marketing Director. The marketing team is currently small and in the process of expansion. There is potential to develop your own team in the future.

Requirements:

• 6+ years of experience in Product Marketing / Technical Product Marketing;
• experience with B2B SaaS products;
• experience in Cyber Security, Data Protection, Cloud, or IT Infrastructure will be a significant advantage;
• experience launching products and developing Go-to-Market strategies;
• ability to translate complex technical information into clear and compelling marketing materials;
• English language - C1+ / near-native.

The company is considering candidates ready for relocation to Cyprus and assists with work visa processing. The company has the status of Company of Foreign Interests (BCS).

Selection stages: interview in English and a test assignment.