We're hiring a Web Analyst (Meta Ads tracking)
Meta is our main paid channel. You'll own the full signal chain: ad click → Pixel + CAPI → CRM deal → payment sent back to Meta as a conversion.
What you'll do:
— Pixel + Conversions API: dedup, Event Match Quality, diagnostics in Events Manager
— pass fbc / fbp / UTMs through site → CRM → Meta
— send CRM events (lead, deal, payment) back via Datasets
— debug with APIs, webhooks, n8n when tracking silently breaks
What we're looking for:
— 5+ years in web / marketing analytics and ad tracking
— deep hands-on Meta: Pixel, CAPI, Datasets, Events Manager
— you find and fix tracking issues yourself
— AI-native
Nice-to-have: GA4, server-side GTM, amoCRM / Kommo, SQL, Python / JS.
