(Part-time) Data Analyst

Work at Startlife

Salary range: negotiable

Role Mission

Build a product analytics system and automate calculations.

Create a setup where:

• A/B tests are calculated automatically through a unified template, and the team can access results without manual exports
• Unit economics are calculated in real time — Predicted 1Y ROAS, CPA, LTV, ARPPU all visible in one place without Excel
• Performance marketing data is centralized — clear visibility into which campaigns and creatives are profitable

What You’ll Do

1. Product Analytics

• Build dashboards for key product metrics — revenue, ARPU, conversions, LTV, churn, trial → subscription funnel
• Set up cohort analysis without manual spreadsheet work
• Ensure access to up-to-date data without manual exports from Mixpanel, Apphud, App Store Connect

2. Marketing & Creatives

• Build a dashboard for ad and creative performance — ROAS, CTR, CPI, CPA broken down by creative, ad set, and campaign in Meta Ads
• Connect ad accounts via Meta Ads API or connectors — no manual Facebook exports

3. A/B Testing — Core Responsibility

• Build a unified A/B testing framework based on a standard template
• Automate calculation of key metrics — ARPU, revenue, conversion
• Create a dashboard where any test can be analyzed without manual calculations
• Deliver documentation explaining how everything works and where data is stored

Expected Outcome