Product Growth Manager (web2web)

Company: Bitlica Employment type: FULL_TIME

Hi, we are Bitlica, a mobile app development and publishing company. Our products attract millions of users worldwide monthly and regularly hit the top charts in the USA and Europe. We are expanding our portfolio and building the best team of developers, marketers, and designers. Today, our team unites professionals working remotely from Poland, Belarus, Georgia, and other countries.

We are currently looking for a Product Growth Manager (web2web). In this role, it's not just about launching and setting up processes, but about the ability to find growth points, increase conversion at each stage, and turn hypotheses into measurable results. We are looking for someone who can quickly test ideas, make data-driven decisions, and build a systematic approach to product scaling.

Requirements:

• Practical experience in building and improving web funnels for mobile products, preferably in AI services
• Confident proficiency in no-code/low-code platforms for creating funnels, such as FunnelFox, web2wave, or their equivalents
• Experience implementing solutions to minimize payment chargebacks
• Experience in independently conducting A/B tests: from formulating hypotheses to analyzing results and implementing changes
• Understanding of performance marketing and the logic of optimizing Meta Ads / TikTok Ads
• Product analytics skills and experience with tools like AppsFlyer, Amplitude, Google Analytics 4, or similar
• Experience working with payment providers: Stripe, Paddle, or similar solutions
• Active use of AI tools in daily work to speed up processes, automate tasks, and find new solutions

Your tasks:

• Create and develop web funnels using no-code tools, including FunnelFox and web2wave
• Configure user scenario logic within funnels
• Optimize post-purchase scenarios to increase retention rate and reduce early cancellations
• Conduct A/B experiments: formulate hypotheses, launch tests, analyze results, and scale successful solutions
• Analyze user data and identify conversion growth points at various funnel stages
• Utilize AI tools to accelerate operational processes, generate ideas, and improve team efficiency

We offer:

• Corporate access to the most relevant AI services
• Work in a strong, progressive product team
• Fast communication: the ability to change processes and approaches to more effective ones without long approvals and bureaucracy
• Flexibility in work: employees can work from anywhere in the world (except Russia)
• Competitive salary and annual bonuses
• Health and well-being care: We provide VHI (Voluntary Medical Insurance) for employees. We cover 100% of salary during vacation or sick leave without excessive paperwork (18 working days of vacation and 5 sick days per year)
• Support for a healthy lifestyle: compensation for sports and insurance
• Development and training: we offer compensation for language courses, and pay for participation in industry conferences and courses
• Events and merchandise: we regularly hold team-building events (2-3 times a year, including offsite events with the whole team)